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Apple’s Cement Overshoes

A polluted, plastic-strewn ocean-bottom; prominent in the foreground is a smashed iPhone; overhead is Apple’s Think Different wordmark.
Conall/CC BY 2.0, modified

A Feature, Not a Bug

Apple CEO Tim Cook rang in 2019 with his annual shareholder letter, fulfilling his legal requirement to warn his investors about the risks the company saw on its horizon. One of Apple’s leading risks for 2019? Repair.

1. Documentation

In contrast with the Apple ][+, Apple hides its repair documentation for new devices, binding over its internal and authorized external repair technicians with nondisclosure agreements and treating its error codes and manuals as trade secrets.

2. Parts

Apple only sells parts to its authorized service depots. These depots are not allowed to keep any parts on hand. Rather, when you bring your Apple device in, they have to gather all of your personally identifying, sensitive information and send it to Apple in order to prove that they are buying parts for a real customer, and not to re-sell on the grey market. That means that any authorized independent repair requires a lengthy wait while the shop waits for Apple to approve the parts request.

3. VIN-Locking

Like other repair-hostile companies, Apple tries to lock its parts to its devices; the idea is to use software locks that prevent a new part from being recognized by your gadget unless the device gets a cryptographically signed unlock code that proves that the repair was done by an official repair tech. This practice started in the automotive industry (VIN stands for “vehicle identification number”), but it has spread to tractors, hospital equipment, medical implants, and many other categories of goods.

Nature Finds a Way

Despite the efforts of a three trillion dollar company to goose its profits by forcing upgrades on its customers — at the expense of their wallets and the environment — an independent repair sector exists.

Nixing the Fix

But guerrilla tactics only get us so far. Apple leads an anti-repair axis that includes multinational giants like Dyson, Wahl, John Deere, and the big automakers. An increasing proportion of the products we buy are designed to disintegrate after a few months or years and then be replaced.

Plan B: Repairwashing

Eventually, it became clear to Apple and other anti-repair companies that they were going to lose the repair wars some day — it was a matter of when, not if. Apple needed a backup plan.

Plan C: Enter the Pelican Cases

A few months after the Right to Repair executive order, Apple announced a “home repair program,” that would offer “parts, tools and manuals” to Apple device owners wanting to fix their phones.

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Writer, blogger, activist. Blog: https://pluralistic.net; Mailing list: https://pluralistic.net/plura-list; Twitter: https://twitter.com/doctorow

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Cory Doctorow

Cory Doctorow

Writer, blogger, activist. Blog: https://pluralistic.net; Mailing list: https://pluralistic.net/plura-list; Twitter: https://twitter.com/doctorow

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