The Daily Stormer's Playbook to Turn People into Nazis Explains the Alt-Right

The alt-right. White supremacists. Nazis. Guys with Pepe the frog pictures as their avatars on Twitter. Whatever you want to call them, these figures have become a major part of the American political conversation these days. Their mix of irony, Internet memes, and horrific racism is so common and uniform that it almost seems like it's almost an organized plan. Like it was someone's bright idea to present hateful Nazi views in this manner.

Well, thanks to Ashley Feinberg at The Huffington Post, we now know that it was an organized plan and it is someone's idea. Feinberg got her hands on the style guide for noted white supremacy website The Daily Stormer and it is a harrowing read.

Aside from the things you'd expect `to find in a website's style guide (insert "grammar nazi" joke here), the guide also includes what can only be described as strategy. Strategy for winning the hearts and minds of a new generation of young people.

Lulz

The tone of the site should be light. Most people are not comfortable with material that comes across as vitriolic, raging, nonironic hatred.The unindoctrinated should not be able to tell if we are joking or not. There should also be a conscious awareness of mocking stereotypes of hateful racists. I usually think of this as self-deprecating humor

I am a racist making fun of stereotype of racists, because I don't take myself super-seriously.

This is obviously a ploy and I actually do want to gas kikes. But that's neither here nor there.

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Yeah, that terrible, awful "I'm just joking, why are you getting so mad?" tone they use? That's by design. But there it is, in black and white—"this is obviously a ploy." The goal is to make their feelings of hatred more palatable to people by disguising it with humor. It creates an acceptable on-ramp to white supremacy. Someone starts by laughing at the racist "jokes," then they begin making racist "jokes," and then, before they know it, they'll feel comfortable believing the things that they're making jokes about.

Additionally, the guide also includes their true priorities and even though those priorities are pretty clear from the things the write about, there's something astounding about seeing it written in such instructional form.

Prime Directive: Always Blame the Jews for Everything As Hitler says, people will become confused and disheartened if they feel there are multiple enemies. As such, all enemies should be combined into one enemy, which is the Jews. This is pretty much objectively true anyway, but we want to leave out any and all nuance.

So no blaming Enlightenment thought, pathological altruism, technology/urbanization, etc. just blame Jews for everything. This basically includes blaming Jews for the behavior of other nonwhites. Of course it should not be that they are innocent, but the message should always be that if we didn't have the Jews, we could figure out how to deal with nonwhites very easily.

The same deal with women. Women should be attacked, but there should always be mention that if it wasn't for the Jews, they would be acting normally.

And perhaps what is most terrifying and depressing about this is just how successful this type of strategy has been in wooing people to the cause. According to the guide, The Daily Stormer's traffic is up and judging by Twitter and events like Charlottesville, it's bleeding into the real world in real ways. There was a time when the idea of being a Nazi was something to be ashamed of. These people are trying their best to change that.