A 12-step upgrade procedure is insane [1] [2]. It's like they want people to ditch their product. I have an extremely basic setup that took 5 minutes to start using. Why is this not a one-click upgrade?
I find it amusing someone actually had to take the effort to classify those and find a way to differentiate what constituted "very low effort" vs. "low effort" or how many meetings were involved.
I honestly wonder if it's deliberate to shake out all the free tier customers who can't afford a migration. It's a plausible approach if they are shifting strategy to deep-pocketed enterprise customers.
Bingo. Their target market is the managers and decision makers who don't have time or knowledge to do anything other than look at the Magic Quadrant and tell their team which to implement.
[1] https://i.imgur.com/uZmfUfJ.png
[2] https://support.google.com/analytics/answer/10759417