As far as I knew, North was the last of my former students to become an entrepreneur. By the time he finally started his business, in 2017, it had been twenty years since he sat in my classroom at Fuling Teachers College. The majority of his peers were now teachers who had as little as a decade left before they reached retirement age in China: sixty for men, fifty-five for women. In addition to the teachers, a handful of my former students had become government officials. During the nineteen-nineties, I taught English literature, and I sometimes asked students to act out scenes from Shakespeare. As we stayed in touch over the years, certain character roles continued to develop, like plays that never ended. One girl who had performed Juliet—wearing a red dress, standing atop a wooden desk in the balcony scene—enjoyed a successful post-Romeo career with the local government bureau that managed the one-child policy. The best Hamlet I ever taught died in Horatio’s arms, joined the Communist Party, moved to Tibet, and became a cadre in the Propaganda Department.
And then there were the entrepreneurs. There weren’t many of them, and they’d mostly got started during the boom years of the late nineteen-nineties and early two-thousands, when Chinese-business stories had their own Shakespearean qualities. One man was reportedly fired from his teaching position after he disciplined a naughty middle-school student with a harsh beating. Too proud to try to find another job in education, he became a cabdriver in remote Qinghai Province, where one thing led to another, and he ended up a millionaire with a fleet of cars—a taxi tycoon, a hero whose hubris turned to gold. Two of North’s college roommates, also former students of mine, stumbled onto products or services that proved unexpectedly profitable. Whenever we got together, they reminisced about the excitement and hard work of their early years in business. But they also remembered a great deal of confusion, ignorance, and dumb luck. For a Chinese person born in the nineteen-seventies, success sometimes felt like an accident.
Nowadays, though, the business climate had become far more competitive. Few middle-aged people abandoned stable jobs in order to become entrepreneurs, but North hoped that there were also some benefits to being older. After all, there were lots of other Chinese like him—in 2019, the government identified North’s cohort, ranging in age from forty-five to forty-nine, as the most populous of any five-year grouping. Middle-aged Chinese had grown up alongside the changes that were initiated in 1978, by Deng Xiaoping’s Reform and Opening policy, and many of them had participated in the largest internal migration in human history, as more than a quarter of a billion people moved from the countryside to the cities. North believed that his advantage was that he understood the things that these urban residents would need as they grew older. And one of those things, in his opinion, was elevators.
North had been the class monitor during my first two semesters as a teacher. In the fall of 1996, the Peace Corps had sent me to Fuling, a small city on the banks of the Yangtze River, in southwestern China. As monitor, North collected assignments, organized study sessions, and conveyed messages to classmates from college leaders. He was an organizer and a connector, and to some degree he remained in that role for the next quarter century. These days, when old classmates meet up, they often still address North as banzhang, or class monitor. If I want an update about somebody, North can usually help, although his information tends to be elevator-centric. Once, I told him that I was about to visit a woman named Emily, and North said that she lived on the sixth floor and had inquired about his services. “There are about fifty or sixty residential units, but no elevators,” North continued, describing the complex where she resided. Another time, I mentioned Grant, a student from a different year. I didn’t expect North to know Grant, but his response was immediate. “He lives on the top floor of his building,” North said. “He asked me to take a look, but it won’t work. There’s a car-repair shop on the ground level. You can’t put an elevator there.”
North’s standard sales pitch is that you should think of an elevator the way you think of a car. He named his business accordingly—Chuxingyi Dianti Gongsi, or the Travel Easy Elevator Company. The first time he took me to a project site, in the fall of 2019, we visited a twelve-story building in downtown Fuling. The city’s urban population has tripled since I lived there, with some of the growth coming from the resettlement of migrants during the construction of the Three Gorges Dam, which inundated many low-lying settlements in the early two-thousands. Back then, construction tended to be rushed and of poor quality, and it wasn’t unusual for a tall building to have no elevator. North told me that the twelve-story structure dated to that era.
“In those days, elevators and cars were basically the same,” he said. “People didn’t have either. But now pretty much everybody has a car. It’s a basic tool for transportation. And elevators should still be the same—if you have a car, then you should also have an elevator.”
The building had the characteristic look of millennial Chinese construction: aging concrete, small windows, cramped balconies with rusted railings. But a gleaming new glass-and-metal elevator shaft had been attached along one side of the building’s exterior, like a splint to a wounded limb. North and I entered the shaft at the ground floor, and he inserted a key into the elevator’s console. A set of speakers in the ceiling started playing “Going Home,” by Kenny G. In most of North’s elevators, “Going Home” runs on an endless loop. He once told me that the song makes people feel good about returning to their apartments.
He pushed the button for the top floor. “You need a key to use the elevator,” he said. “Just like driving a car.” He explained that this was necessary because each resident had contributed a different amount toward the construction. The price got higher with each floor, so every key was programmed to take the elevator only to the resident’s landing. It was like owning a car, if your car always went to the same destination while playing the same song by Kenny G.
North mentioned that a twelfth-floor resident had refused to pay, so she had to keep trudging up the stairs. I asked if anybody ever opted out and then secretly acquired a key from a neighbor.
“It’s not common, but I’ve had it happen,” North said. He took out his phone, opened an app, and showed a live video feed: North and me, viewed from above. I looked behind us and saw a surveillance camera. “I can watch any of my elevators with this app,” North said. He switched the feed to an elevator across town. On the screen, the doors opened and a woman entered. Believing herself to be alone and unobserved, the woman faced the elevator’s mirror, leaned close, and began working intently on her makeup. Kenny’s sax played while North and I watched the woman fix her face. “See?” North said. “If anybody uses the elevator illegally, it’s easy to check. That video stays up for seven days.”
Like all my students, North had majored in English, and I was initially surprised when he told me about his new business. But he explained that his partner handled all the technical aspects. North’s role was to negotiate with residents, figuring out the fee structure for each elevator project. He told me that the process is complicated because, unlike in the past, most buildings no longer belong to Communist-style work units. Many residents had moved from the countryside, and their lack of familiarity with the people around them was part of the shift to city life. “Usually, they haven’t even met their neighbors until they start talking about getting an elevator,” North said.
When I arrived in Fuling, I was only a few years older than my students. All of us were in our twenties, and the college was part of a huge expansion across the Chinese educational system. My students, trained as teachers, had most of their tuition paid by the government, which at that time assigned graduates to work in rural secondary schools. These assignments were usually near students’ home towns in Sichuan Province and Chongqing municipality. The overwhelming majority of Fuling students, like most Chinese, had grown up on farms: in 1974, the year that North and many of his classmates were born, China’s population was eighty-three per cent rural. But by the mid-nineteen-nineties that percentage was falling fast. As part of the college-enrollment process, the hukou, or household registration, of any young Chinese switched from rural to urban. The moment my students entered college, they were transformed, legally speaking, into city people.
But inside the classroom it was obvious that this process still had a long way to go. Most students were small, with sun-darkened skin, and they dressed in cheap clothes that they washed by hand. In winter, they often got chilblains on their fingers and ears, the result of poor nutrition and cold living conditions. North had grown up on a farm, and he told me later that his parents gave him a hundred yuan a month, a little more than twelve dollars, which was what most students received to cover living expenses. They usually described themselves as “peasants,” a word that had no stigma at a Marxist college. When they wrote essays about their families, they put themselves somewhere between the horrors of the Communist past—the Great Leap Forward, the Cultural Revolution—and whatever the future might hold: