Behind the success of Kuaishou, the biggest social video sharing app in China

Editor’s note: This originally appeared on China Tech Insights, an English research unit affiliated to Tencent’s Online Media Group.

In March 2017, internet conglomerate Tencent announced a USD 350 million investment in Kwai (or Kuaishou in Chinese pinyin), a picture and video sharing social app that the WSJ describes as capturing “what life is like outside [of] China’s biggest cities”. With 400 million users in total and as many as 40 million daily active users, Kwai is believed by many to be the fourth largest social app after WeChat, Weibo and QQ. Tencent’s March investment has placed this rising app’s valuation at about USD 3 billion.

China Tech Insights takes a deep look at the app and summarizes several lessons from an app considered to be unique in the social space in China.

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