M&C Saatchi Group AUNZ Promotes James Collier to Chief Data Officer

M&C Saatchi Group AUNZ has promoted James Collier to Chief Data Officer. Collier will retain his current position as Partner and Head of Performance at Bohemia Group, while his new role expands his responsibilities beyond media to support all group agencies.

As Chief Data Officer, he will focus on consolidating and expanding the group’s data and analytics capability and building a marketing sciences practice to support the business’ long-term expansion strategy.

“I’m thrilled to be stepping up and taking broader ownership of data and analytics across the Group. Justin’s vision and long-term commitment to reshape marketing has established an opportunity to break new ground,” says James Collier, Chief Data Officer at M&C Saatchi AUNZ.

“Central to our shared ambition will be the unique union of creativity and quantification, an alchemy of art and science designed to support the quantified CMO and magnify the impact of brilliant creative work.”

Over the course of his career, Collier has championed data-driven strategy.

‘James’ appointment brings a strategic edge to the M&C Saatchi Group – having already demonstrated his ability to blend business and customer analytics with provocative thinking like no other, I’m excited to see what the future holds for him as our new CDO,’’ said Justin Graham, Group CEO at M&C Saatchi AUNZ.