Skip navigation
Hy-Vee-food_pharmacy_store.png Hy-Vee
Hy-Vee said Buhrow also will be tasked with driving innovation in data science, analysis and visualization.

Hy-Vee hires Jason Buhrow as chief data officer

Newly created position will lead food and drug retailer’s data strategy

Veteran IT consultant Jason Buhrow is joining Midwestern grocer Hy-Vee as chief data officer.

West Des Moines, Iowa-based Hy-Vee said Tuesday that Buhrow is slated to start at the company on April 19. In the newly created role, he will oversee the development and governance of data strategy across the company, which totals annual sales of more than $11 billion.

Hy-Vee noted that Buhrow also will be charged with driving innovation in enterprisewide data science, analysis and visualization.

“We are excited to welcome Jason to the Hy-Vee family and are confident that his extensive experience in information management and strategy will enable Hy-Vee to continue delivering amazing customer experiences by leveraging data and analytics,” Randy Edeker, chairman, president and CEO of Hy-Vee, said in a statement.

Jason_Buhrow-HyVee.jpg

Buhrow (left) brings extensive experience in retail, insurance, finance, nonprofits and

manufacturing, according to Hy-Vee. He comes to the company after more than seven years at FBL Financial Group, most recently as vice president of information technology, a role he held for nearly five years. He joined FBL in January 2014 as a systems app manager and then was promoted to director of IT in November 2015 before being appointed vice president of IT. Operating under the consumer brand Farm Bureau Financial Services, West Des Moines-based FBL provides financial products distributed by Farm Bureau agents. 

At Hy-Vee, Buhrow joins FBL alumnus Casey Decker, who came to Hy-Vee last fall as chief information officer, taking the CIO reins from Matt Ludwig, who shifted to a new position as chief supply chain officer.

Before his career at FBL, Buhrow served as director of IT consulting at accounting and tax consultancy RSM US LLP (formerly McGladrey) and as team lead at Berkley Technology Services. Prior to that, he also was an IT analyst at wholesale printing company Colorfx.

Overall, Hy-Vee operates more than 275 stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

TAGS: Technology
stop & shop feed the moment.jpg Stop & Shop
The new Stop & Shop 'Feed the Moment' campaign reflects the broad range of people shopping at Stop & Shop, rather than just focusing on the typical “busy mom” shopper, the retailer said.

Stop & Shop’s ‘Feed the Moment’ campaign focuses on the emotional side of grocery shopping

New multimedia marketing effort emphasizes everyday and special food occasions

With its new “Feed the Moment” marketing campaign, Stop & Shop aims to reveal a more emotional side of grocery shopping and connect with consumers around the idea that their grocery shopping list is more than just a list, but as the retailer says, “reflects all the moments of their life.”

Created in partnership with Stop & Shop’s creative agency of record, McKinney, the campaign includes spots running across broadcast, online video, audio, social and print media.

The new campaign reflects the broad range of people shopping at Stop & Shop, rather than just focusing on the typical “busy mom” shopper, the retailer said.

“The campaign also values togetherness, especially around food, which has been exacerbated by the pandemic when so many of us have been separated from our loved ones,” according to Stop & Shop. “‘Feed the Moment’ celebrates the everyday and special occasions where food plays a key role in moments we spend with family and loved ones. With an anthem spot created by McKinney that sets the tone for the fresh campaign, the spot ties together to drive home the price and savings messaging.”

The spot also leans on Stop & Shop’s recently launched omnichannel platform, which provides a more seamless experience for customers to shop at stopandshop.com — or via Stop & Shop's free mobile app — for Pickup or Delivery. The new platform includes a revamped loyalty program called Stop & Shop GO Rewards, which provides even more opportunities for savings and delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop, whether in-store or online. 

Stop & Shop, a division of Ahold Delhaize USA that operates more than 400 stores on the East Coast, has also embarked on a multi-year remodeling initiative, focused on enhancing the in-store experience for its customers — with 55 stores expected to be remodeled in 2021.The remodeled stores offer a fresh new look and feel, featuring updates like expanded produce sections, more prepared foods and ready-made meal solutions for families on-the-go, plus more locally grown and produced items.