B to SC概念を用いた販売支援システムに関する研究 Sales Management System based on B to Sc

車等の高額商品を若年層が購入する場合，親などから何らかのサポートを受けて購入していると推測できる．そこでB to SC（Business to Supported Customer）概念を用いることで，どのような購入行動が関わっているかを分析し，その購入行動を支援する方法を考える．その上で，B to SC構造を念頭に置いた販売支援システムの構築手法を提案する．また，自家用車販売を事例して，提案する手法を説明する．

It is supposed that young people often buy expensive merchandise such as cars with the financial help of their parents and the like. The purchase actions in such situation are analyzed with B to SC (Business to Supported Customer) Concept so that a method for supporting such purchase actions can be provided. Thus, the developing methodology of sales support system is proposed on the basis of B to SC Concept. Additionally, this methodology is explained in the case of automobile dealer as a practical example.