Ahrefs' Site Explorer combines three powerful SEO tools in one interface:

• Organic traffic research - See what keywords your competitors are ranking for and which pages bring the most search engine traffic.

• Backlink checker - See which websites link to your competitors' sites and gauge the quality of their backlink profiles.

• Paid traffic research - Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.

See what keywords your competitors rank for in search and how much traffic each keyword brings them.

Just enter their websites in Site Explorer and browse the “Organic search” section of the reports.

Ahrefs monitors over 150 million keywords in the US alone (+ more for over 150 countries), so we have enough coverage to paint an accurate picture of websites’ organic search traffic.

Want to dissect the backlink profile of a certain website?

Just put the URL into Site Explorer and navigate to the "Backlink profile" section.

Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 14 trillion links), which makes Site Explorer the best tool for backlink research.

Do you want to know if your competitors are buying PPC ads and what keywords they’re bidding on?

Navigate to the “Paid Search” section of the reports to get all the juicy details.

The "Pages" section lets you quickly find out which pages on a target website have the most backlinks and social shares.

The "Outgoing Links" section gives you an idea of a target website's linking patterns.