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iPhone 12 Pro

It’s a leap year.

Learn more Shop

iPhone 12 Pro Max

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

iPhone 12

Blast past fast.

Learn more Shop

iPhone 12 mini

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

Apple Watch Series 6

The future of health is on your wrist.

Learn more Buy

iPad Air

Powerful. Colorful. Wonderful.

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HomePod mini

Learn more View pricing

Coming this fall

Apple One

Bundle up to six Apple services.¹ And enjoy more for less.

Learn more

Coming late 2020

Apple Fitness+

A new fitness experience powered by Apple Watch.

Learn more

Apple Arcade

Get 3 months of Apple Arcade free when you buy an Apple device.

Learn more Try it free²

Apple TV plus

On the Rocks

Written and Directed by Sofia Coppola

Watch now

Apple

iPhone 12 Pro

It’s a leap year.

iPhone 12

Blast past fast.

Apple Watch Series 6

The future of health is on your wrist.

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

HomePod mini

Apple One

Bundle up to six Apple services.1 And enjoy more for less.

Apple Fitness+

A new fitness experience powered by Apple Watch.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an Apple device.

Apple TV plus

On the Rocks

Written and Directed by Sofia Coppola

Bundle up to six Apple services.¹ And enjoy more for less.