A treasured dessert delights in China

Meiji’s delicious ice cream products have been a huge hit with Chinese consumers since 1994. Currently we are the only Japanese company selling ice cream in the country and are steadily increasing market share. Meiji’s approach in China has been to brand our ice cream with the quality image that Chinese associate with Japanese products. Moving forward, we are aggressively introducing other high valued-added goods based on technologies and know-how from Japan.

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