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Houston-based Uncle Ben’s to evolve its brand after Pepsi ditches Aunt Jemima
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Houston-based Uncle Ben’s to evolve its brand after Pepsi ditches Aunt Jemima

SAN ANSELMO, CALIFORNIA - JUNE 17: A package of Uncle Ben's rice is displayed on a shelf at a Safeway store on June 17, 2020 in San Anselmo, California. Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype. Mars, the maker of Uncle Ben's rice is also considering a change in the rice brand. (Photo by Justin Sullivan/Getty Images)
SAN ANSELMO, CALIFORNIA - JUNE 17: A package of Uncle Ben's rice is displayed on a shelf at a Safeway store on June 17, 2020 in San Anselmo, California. Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype. Mars, the maker of Uncle Ben's rice is also considering a change in the rice brand. (Photo by Justin Sullivan/Getty Images)
Photo: Justin Sullivan, Staff / Getty Images

For 70 years, a black man’s face smiled from boxes of Uncle Ben’s fast-cooking rice.

The name and the image, rooted in slavery and servitude, now appear to have succumbed to the waves of protests against racial injustice roiling the county. Mars Inc., owner of Houston-based Uncle Ben’s, said Wednesday it was going to “evolve” the brand.

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