Invitation to Niizawa Sake Brewery Virtual Tour

Very excited to announce this special opportunity to hold virtual tour of Niizawa Sake Brewery in Miyagi Prefecture, Japan

Thursday, 18th June at 7PM via Zoom

The virtual tour includes 2 types of their special sake labels from the brewery:

• Atago no Matsu, Special Honjozo

• Atago no Sakura, Junmai Daiginjo

Participants will receive Zoom access to visit their brewery virtually on scheduled date, and attend the tour guided by Niizawa’s vice-Toji Sam Callon.

We will also have the 5th generation president Niizawa himself leading us Kiki-zake (sake tasting) masterclass afterwards using the sake.

Please register your attendance from here!

Deadline of order: Monday 15th June noon

About Niizawa Brewery:

Founded in 1873, Niizawa Sake Brewery was founded originally in Osaki-city of Miyagi producing their classic brand “Atago no Matsu” which was loved by the famous Japanese poet Bansui Doi.

In 2000, their 5th generation owner of the brewery Mr. Iwao Niizawa took over the business when the company was suffering from the accumulating debt from failing to adapt to change in the times. He had achieved to win the Kikizake (sake tasting) competition in the age of 20, and became the company’s Toji, master brewer in the age of 24. In 2002 Hakurakusei brand was his creation to add to their portfolio, expressing minimality by subtracting perfumery aromas and reducing much sugar level, in spite of the trend in sake industry at that time. Even though most consumer didn’t pay attention to his sake at first, gradually Michelin star chefs and sommeliers started to favour his sake, as it is ultimate sake to invite foods. Hakurakusei sake was chosen to be served at the international flight at Japan Airline Excestive Class in 2005.

Even though the 2011 Tōhoku earthquake destroyed his brewery, they had managed to find the new brewery location in Kawasaki-city, 80km away from the original site with great water source from Mt. Zao.

This year celebrates their 9th year producing their sake at the new site with a wonderful team of young and passionate brewers which more than half of are woman unusually.

We will be very excited to introduce Niizawa Brewery and their team on the tour day!