Social media and review sites quickly filled with nightmarish warnings never to do business with DecorMyEyes. Whole communities formed for the victims to comfort each other, only for Borker to show up and taunt them on forums. Soon, just Googling "DecorMyEyes" would turn up pages and pages of horror stories, which was precisely what Borker wanted since he was counting on the constant negative discussion to boost his site up the search rankings. And it worked.
See people don't actually try to buy glasses by Googling some random reseller, so they never saw the DecorMyEyes reviews. Instead, buyers would search for the name of a luxury glasses brand, which would turn up the DecorMyEyes page as the top result, often above the designer's own site. Borker was also careful to attack only a few shoppers per month, keeping him below the complaints threshold for being banned by most credit card companies.
He kept this up for years until the New York Times did a story exposing the whole thing. Borker subsequently went to prison, while Google changed its algorithm to be slightly better at discouraging pure evil.
26 Comments
Devils.Advocate
April 19th, 2020 • 19/04/20 • 5:15 am
I first misread the name of the café as the "Yellow Devil". Then I read the rest of the segment and discovered that I didn't misread it after all.
maarvarq
April 19th, 2020 • 19/04/20 • 7:37 am
I'd question how a bunch of cultists could be allowed to set up shop in Australia, but we (not me personally) elected a Federal government lead by one from a different cult last year, so yeah.
Valkyrie-Ziege
April 19th, 2020 • 19/04/20 • 11:54 am
; When did "the First Amendment" include allowing religions to use followers as slave labour? I thought the "Thirteenth Amendment" made slavery illegal? Am I misunderstanding something here?