Tokyo Broadcasting System

TBS
Corporate Identity, Station Identification &
Branded Communications

For 40 years, TBS had enjoyed its position as
the number one independent television station
in Japan. Due to fierce competition from more
adventurous stations, TBS needed to broaden
its appeal to younger audiences.

The dynamic, new identity engaged younger
viewers and reflected company goals for more
diversified programming. The result; increased
brand recognition and market share.