GetVoting, tactically.

What's our methodology, what data are we relying on and how reliable is that data?

A lot has happened since the last General Election in 2017. Some parties have new leaders, others have changed their Brexit policies. This means we can’t rely on the 2017 vote shares in each seat to help us predict what will happen this time. Instead, our recommendations use a technique called multilevel regression and post stratification or MRP for short. It’s now the favoured approach of most political forecasters, and was used to correctly predict the election of Donald Trump, and the surprise wins for Labour in Kensington and Canterbury in 2017. The MRP we have used for these recommendations was undertaken in October 2019 on a sample size of 46,000 voters. We also use, where available, political analysis of local candidates’ past statements and policies. So though our decisions are data-led, we take into account the political situation as well.
Why do we support certain parties in some areas?

The only way we stop Boris Johnson and Nigel Farage ramming Brexit through is for us to organize our vote -- tactically -- seat by seat, to ensure we maximise of our votes behind the strongest candidate against the Conservative/Brexit Parties. We recommend the candidate/party that is in the best position to defeat the Conservative/Brexit Parties. In some cases, it is obvious which party’s candidate is best placed to beat them. In others, it’s not so clear. Our recommendations take account of the political situation and, where possible, candidates’ known political positions, as well as the likely incumbency bounce of sitting MPs. The pro-European parties have made Remain Alliance agreements at the `national level for some constituencies, some agreements have been made at local level by campaigners and some individual candidates have made statements about tactical voting in their areas. Our recommendation attempts to take all this into account. Conversely, there may be constituencies where a Remain Alliance has been agreed but our data analysis proves it to be counterproductive and there is a candidate who is not participating in the ‘official’ Remain Alliance but who is pro-European and stands a better chance of being elected and beating the Conservatives/Brexit Party. In this case, we would recommend the alternative candidate.
Are we pro-Labour? Are we pro-LibDem? Are we anti-Tory? Are we pro-Green?

We are a cross party campaign with a mission to stop Brexit by any democratic means. We consider each candidate and their position on Brexit in our recommendations - this means we considered supporting Green, Plaid Cymru, Lib-Dem, Labour, and Independent candidates based on their willingness to do the right thing as well as their chance of beating the Brexiter candidates. We’ve taken these decisions on a case-by-case basis in every seat. That said, you can be sure we will not recommend The Brexit Party or The Conservative Party in any constituency under any circumstances!
Who funds us

Best for Britain has thousands and thousands of individual donors and we are grateful to all those who have contributed to our campaign. We follow all the rules and regulations governing financial contributions to the letter and have appropriate compliance and reporting systems. During election periods we are required to report details of donations we have received for spending on election-related activity to the Electoral Commission who will publish it on their website after the election.
How do we intend to stop Brexit?

By any democratic means necessary. Electing a majority of pro-European MPs to Parliament is currently the best chance we have to stop Brexit.
What about Northern Ireland?

We do not intend to make any specific recommendations for candidates in Northern Ireland. There is relatively limited reliable polling on voting intention available for Northern Ireland, and while many of the parties and candidates standing for election in Northern Ireland have pro-European policies it is clear that some of those candidates would not take their seats in the UK Parliament if elected. Rather than risk making confusing, inaccurate or counter-productive recommendations, we have decided not to make a judgement. We recommend that voters identify a candidate in their constituency who best matches their views.
What about Scotland?

We do not intend to make any specific recommendations for candidates in Scotland. Scottish voters overwhelmingly support staying in the EU. The leading parties in all seats are pro European. Given that it is clear that pro-Europeans are likely to win in Scotland, we do not believe it would be helpful or desirable for us to attempt to choose between parties who are our allies in the fight against Brexit.
But I just have one vote - why do you think enough voters in my area will switch to support your recommended candidate?

Best for Britain has experience running tactical voting campaigns and we know how to reach voters and how to use and analyse the data to make the right predictions. In the 2019 European Elections over 12 million impressions of our voting site were made on social media. In 2017, tactical voting by Remainers helped stop Theresa May getting a majority. Our campaign will reach voters of all ages in all areas through social media advertising, effective campaigning and word of mouth. Tactical voting has the potential to make a truly historic impact on our democracy and our future.

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