41 Brand Names People Use as Generic Terms

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Many items we use every day, like zippers and escalators, were once brand names. Even heroin, which no one should use any day, was a brand name. These names are or were trademarked, but are now often used to describe any brand in a product category.

1. Jet Ski

You might think you’re riding around on a Jet Ski, but if it’s not made by Kawasaki Heavy Industries, it’s just a personal watercraft.

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2. Bubble Wrap

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Bubble Wrap is probably the greatest contribution made to our society by Sealed Air Corporation, which they rightly trademarked.

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3. Onesies

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The term Onesies, referring to infant bodysuits, is owned by Gerber Childrenswear. According to their website, the trademark is aggressively enforced. (Twosies and Funzies also belong to Gerber.)

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4. Jacuzzi

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Jacuzzi is not only a brand of hot tubs and bathtubs; they also make mattresses and toilets.

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5. Crock-Pot

Crock-Pot.com

The Crock-Pot, a brand name for the slow cooker, was originally developed as a beanery appliance.

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6. Fluffernutter

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Fluffernutter is a registered trademark of the makers of Marshmallow Fluff, Durkee-Mower, Inc.

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7. Seeing Eye Dog

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Technically it's only a Seeing Eye Dog if it's trained by Seeing Eye of Morristown New Jersey. Otherwise it's a guide dog. (We're as guilty of this as anyone.)

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8. Breathalyzer

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Breathalyzer is owned by the Indiana University Foundation. In 1931 Indiana University professor Rolla N. Harger created the contraption—originally called the Drunk-O-Meter—as a device to test the sobriety of drivers. Suspected tipplers breathed into a special balloon, and Harger's device got a reading on how much they'd had to drink. By 1936 Harger had patented his creation, and he eventually signed the invention over to Indiana University.

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9. Zamboni

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The Zamboni is an ice resurfacer named after its inventor, Frank Zamboni.

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10. Chapstick 

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Chapstick is a brand name of lip balm produced by Pfizer. In the event that you find yourself enjoying this product too much, websites dedicated to helping Chapstick addicts are available.

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11. Kleenex

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The perfect time to remind a friend or family member that Kleenex is a brand name for a tissue is right when they are desperately begging you to hand them one.

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12. Ping-Pong 

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Ping Pong was trademarked in 1901 as a brand of table tennis products named for the sound the ball makes when it hits the table.

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13. Popsicle 

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Popsicle is a registered trademark of Unilever. Like many great things in life, the Popsicle was invented by accident. As the story goes, one winter night in 1905, 11-year-old Frank Epperson left a mixture of soda and water with a stick in it on his porch. Almost 20 years later, Frank began selling his creation at a lemonade stand and the treat has been popular ever since.

Today, Unilever recommends that you call generic frozen pops on a stick “pops,” “ice pops” or “freezer pops.” Although, depending on where you’re from, offering someone a “pop” could get very confusing.

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14. Q-Tips

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When Q-tips were originally released, they were called Baby Gays. The name was changed to Q-tips—the “Q” standing for quality—in 1926. Although they have changed hands several times since then, Unilever owns the brand today.

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15. Rollerblades

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Two hockey player brothers designed Rollerblade inline skates from a pair of old roller skates in 1979. They were the only brand of inline skates until the mid-eighties, when several other companies emerged.

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16. Scotch Tape

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According to legend, Scotch tape earned its name when a frustrated customer told a 3M scientist to “take it back to your Scotch bosses and tell them to put more adhesive on it.” Today, Scotch "Magic Tape" is only manufactured in one place in the world: Hutchinson, Minn.

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17. Sharpie

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The permanent marker was invented in 1956, but the Sharpie wasn’t introduced until 1964. Today, the products are almost synonymous with one another.

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18. Realtor

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Realtor was a trademark designed specifically to separate its users from most other real estate agents. To use the word Realtor, you need to follow a strict code of ethics and be a member of the National Association of Realtors.

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19. Tupperware™

Tupperware™ is a brand that got its name from its creator, Earle Silas Tupper.

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20. Velcro

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George de Mastreal invented Velcro when he discovered that burrs stuck to matted dog fur. Today, it is the world’s most prominent brand of hook and loop fasteners.

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21. Weed Eater

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Weed Eater is owned by Husqvarna Outdoor Products.

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22. Wite-Out

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Don’t ask BIC what’s in their line of correction fluid. The exact ingredients of Wite-out are confidential.

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23. Band-Aids

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Johnson & Johnson manufactured gauze and adhesive tape separately until Earle Dickson had the idea to combine them to create Band-Aids for his accident-prone wife.

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24. TASER 

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Taser is a trademark of TASER International, and shouldn’t technically be used as a verb. To be fair, “Don’t hit me with that electroshock weapon, bro!” is probably hard to shout under duress. Bonus fact: TASER is an acronym. It stands for "Thomas A. Swift's Electric Rifle."

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25. X-acto Knife

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X-acto began in 1917 as a medical company that created syringes. Eventually, they began creating surgical scalpels that evolved into hobby knives. X-acto is a brand and a division of Elmer’s.

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26. Dumpster

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Dumpster is a brand name, which is true, although the word has become largely genericized and the trademark is not widely enforced. The APA has even dropped the recommendation to capitalize the word. The Dumpster got its name from the Dempster Brothers Inc., who combined their name with the word “dump” to create the Dempster Dumpster.

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27. Novocain

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Novacain is actually the brand name of Procaine Hydrochloride owned by Hospira Inc.

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28. Xerox

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Xerox has been trying to stop people from calling photocopying "xeroxing" for years. "Use Xerox only as an adjective to identify our products and services," said a 2010 print ad, "not a verb, 'to Xerox,' or a noun, 'Xeroxes.' Something to keep in mind that will help us keep it together."

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29. Post-Its

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Everyone knows Post-its, a trademark of 3M, were not the invention of Romy and Michele. A very different duo is responsible—Dr. Spencer Silver invented the adhesive in 1968 and scientist Art Fry thought up a practical use for it in 1974. A few years later, Post-its were available for sale (first under the name Press ‘N Peel).

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30. Ouija Board

Wikimedia Commons

The Ouija Board was first introduced by Elijah Bond in 1890 as a practical way to communicate with spirits, making dealing with a pesky ghost much more convenient. Today, it is trademark of Hasbro Inc.

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31. Plexiglas

Wikimedia Commons

Plexiglas, which got its start in World War II aircraft canopies, has since become the better-known name for acrylic glass or polymethyl methacrylate.

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32. Styrofoam

Wikimedia Commons

No matter how many picnics you’ve been to or how much time you spend at the water cooler, you’ve never had a drink out of a true Styrofoam cup. Expanded polystyrene is the generic name for the material that we typically think of as Styrofoam. The brand is a trademark of the Dow Chemical Company that is made in sheaths for construction projects and is never made in the shape of a plate, cup or cooler.

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33. Formica 

Thinkstock

If not made by the Diller Corporation, you should call it a decorative laminate. Catchy.

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34, 35 & 36. Frisbee, Hula Hoop & Slip'n Slide

Wikimedia Commons

Frisbee is currently owned by WHAM-O. In 2010, Manley Toys Ltd. challenged WHAM-O, arguing that the terms Frisbee, Hula Hoop and Slip’n Slide have already become generic in the public lexicon, but it didn't really go anywhere.

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37. Windbreaker 

Wikimedia Commons

Windbreaker is a trademarked word for jackets made by Celebration Trading Inc., though this is currently in court.

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38. Stetson

Wikimedia Commons

Stetsons are hats made by the John B. Stetson Company. They are not a generic term for cowboy hats. And if you use it that way, Stetson will send you a very terse letter, as the Washington Post found out.

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39. PowerPoint

Thinkstock

On their website, Microsoft suggests that unless you are using their software, your PowerPoint is a “presentation and graphics program.”

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40. GED

The GED is certainly the most famous of the high school equivalency diplomas, but this one is trademarked by the American Council on Education.

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41. Google

Getty Images

Bing it.

3 Ways to Register to Vote in Less Than 5 Minutes

IcemanJ/iStock via Getty Images
IcemanJ/iStock via Getty Images

The 2020 presidential race is already dominating the news cycle, but before that election occurs, citizens will have the chance to vote in their state and local elections. Off-year elections don't get a ton of national press, which means people are less likely to remember to register to vote until it's too late. But if you're reading this on September 24, National Voter Registration Day, you still have plenty of time to sign up before the next Election Day on November 5, 2019. First, you'll want to be sure that you're registered to vote (here's how to do that). Then, here are 3 quick ways to register to vote today.

1. Download an app.

If you feel intimidated by the thought of voting, download VoterPal. The app is designed to make every step of the process as clear and simple as possible. Start by opening the app and scanning your state ID. From there, VoterPal auto-populates your form with the relevant information so you don't have to, all while taking your state's voting rules into account. And if any details are missing, the app makes it easy to input them by hand in less than a few minutes.

2. Visit a website.

As of this year, 38 states and Washington, D.C., permit online voting registration. There are many websites designed to help citizens take advantage of these laws, including IWillVote.com. After checking your status, you can fill out your voter information using the site's convenient digital form. I Will Vote also gives you the option to share your pledge to vote on social media. Other online voting registration websites, like TurboVote.org and RocktheVote.org, work the same way. You can also go straight to your state's official website and sign up there if the law allows it.

3. Attend an event.

Many states require citizens to print, sign, and scan their voter registration forms, which takes some of the convenience out of signing up online. By finding a voter registration event in real life, you can fill out and sign a physical copy your form and depend on someone else to get it into the right hands. If you head to NationalVoterRegistrationDay.org, you can enter your zip code and see the list of drives taking place in your area for National Voter Registration Day.

The 20 Best Movies of the 1980s

Brenda Chase, Hulton Archive/Getty Images
Brenda Chase, Hulton Archive/Getty Images

In the 1970s, Hollywood studios gave bold young directors free rein, resulting in a new golden age of movies (and a lot of ulcers for studio execs). In the 1980s, burned by the excesses and high-profile disasters of the '70s, the studios took charge again and started churning out safe, reliable, assembly-line product. But you can't keep creative minds down. Despite the limitations and studio-mandated box office expectations, a number of excellent movies managed to get made, including some that achieved greatness by reinventing old genres and tropes.

1. Raging Bull (1980)

Martin Scorsese, one of those mavericks from the '70s, kicked off the new decade with what many consider the best film of his career, a black-and-white, fact-based story of a volatile boxer (Robert De Niro, who won an Oscar for it). Though it wasn't a box office success (which caused Scorsese no small amount of anxiety), it was hailed by critics and awards-giving bodies, and is now regarded as one of the best boxing movies of all time.

2. Airplane! (1980)

Brothers David and Jerry Zucker and their friend Jim Abrahams didn't invent the spoof genre, but they perfected it with Airplane!. Forty years later, this lightning-fast cavalcade of slapstick, wordplay, and everything in between is still hilarious, still the standard by which other spoofs are measured (though see the same crew's 1984 entry Top Secret! for a close runner-up).

3. The Shining (1980)

Stephen King famously didn't like Stanley Kubrick's adaptation of his horror novel, but cinephiles—especially devotees of Kubrick—found much to love in the ominous, idiosyncratic, ultimately terrifying story of a man going stir-crazy at an isolated hotel. The methods to Kubrick's madness are a story in themselves (see the fun documentary Room 237), and The Shining remains one of the more unnerving studies of a damaged mind.

4. Ordinary People (1980)

Robert Reford's directorial debut, a searing story about a family in crisis after the death of a son, earned him the only competitive Oscar of his career (so far) and established him as the latest well-liked actor who was perhaps even better behind the camera. Sitcom stars Mary Tyler Moore and Judd Hirsch also proved their mettle as serious actors, making Ordinary People a surprise on several counts.

5. Raiders of the Lost Ark (1981)

Steven Spielberg and George Lucas were two of the other '70s mavericks, and their fond homage to the serialized movie adventures of their childhoods is one of the best examples ever of making a high-quality movie while staying inside the lines. With an A-list star (Harrison Ford) and those two A-list directors involved (Lucas as producer), they could have coasted and made a hit. Instead they proved that popcorn entertainment can also be ingeniously crafted.

6. E.T. the Extra-Terrestrial (1982)

Spielberg had a pretty great decade (even more so if you believe he's the true director of Poltergeist), and followed up Raiders of the Lost Ark with this instant sentimental classic about a boy and his alien friend. Spielberg's sappiness would get the better of him in duds like Always, but here he found the right blend of emotion and nostalgia by giving it a bitter undercurrent (Elliott's parents' divorce, the inevitable farewell) to remind us that even the sweetest memories often have tinges of sorrow.

7. Tootsie (1982)

Cross-dressing has been a staple of movies since the earliest days of film, but it's rarely been done with such precise satirical purpose and sharp wit as this Sydney Pollack-directed comedy in which struggling actor Dustin Hoffman gets a part on a soap opera by pretending to be a woman. Shifting gender politics would make this a very different film today, but its basic points about sexism (not to mention its humor) are timeless.

8. Once Upon a Time in America (1984)

Italian "spaghetti Western" director Sergio Leone's final film was this epic gangster story starring Robert De Niro (of course) and James Woods, which unfortunately got chopped up for its initial release and flopped. The full 229-minute version is the one that eventually earned critics' attention for its sweeping, violent story of greed, told with a sense of the poetic.

9. Amadeus (1984)

F. Murray Abraham won an Oscar for playing the jealous Salieri in this triumphant, intelligent account of the composer's relationship with Mozart (played by an also-nominated Tom Hulce). The film won Best Picture and remains one of the finest portrayals of artistic genius, and is a grandly entertaining music appreciation lesson to boot.

10. Ran (1985)

Another epic from a legendary director nearing the end of his career, Akira Kurosawa's magnificently dark take on King Lear is one of his masterpieces. Full of tragedy, brutality, and spectacle, it's a visually compelling (and timely) commentary on war and greed. The battle scenes are some of the most striking ever filmed, enhanced by some 1400 handmade costumes and Kurosawa's unnerving eye.

11. Brazil (1985)

Terry Gilliam's bleak, hilarious vision of a dystopian future is full of unforgettable images and situations, few of them crazier than the behind-the-scenes story of the film's release. The struggle was worth it, though, and over time Brazil evolved from a cult favorite into a legitimate classic. Political satire has rarely been so imaginative.

12. Back to the Future (1985)

Here is another movie made within the confines of the studio system that managed to transcend the cookie-cutter mentality by being just about a perfect piece of entertainment. The concept is irresistible, the execution spirited, the performances uniformly appealing. The word "masterpiece" doesn't need to be reserved for long, serious movie.

13. Platoon (1986)

There was a cycle of intense Vietnam films around this time, including Kubrick's Full Metal Jacket, which could just as easily have made this list. But Oliver Stone's stands out for being semi-autobiographical and capturing the harrowing, dehumanizing details of war. It also features Charlie Sheen's best performance (a low bar) and great work by Willem Dafoe and Tom Berenger.

14. Blue Velvet (1986)

This glimmering nightmare about the seedy underbelly of suburbia is director David Lynch at his David Lynch-iest, a mesmerizing horror-noir about a naive young man (Kyle MacLachlan) who gets involved with a nightclub singer (Isabella Rossellini) being tormented by a maniacal drug dealer (Dennis Hopper). Hopper’s performance makes for one of the most terrifying villains (non-supernatural division) in all of film.

15. The Untouchables (1987)

To tell the explosive story of Eliot Ness pursuing gangster Al Capone, you need a director as brash as Brian De Palma and a screenwriter as percussive as David Mamet. Like Scorsese, De Palma brought his facility with balletic violence with him from the ‘70s, in the service of a story that affords Kevin Costner, Robert De Niro, and Sean Connery the opportunity to do stellar, testosterone-fueled work.

16. The Last Emperor (1987)

Italian master Bernardo Bertolucci (Last Tango in Paris) earned a Best Director Oscar for this sumptuous biography of China’s last emperor, much of it shot on location in Beijing’s awe-inspiring Forbidden City. That fact alone is impressive, as are the 19,000 extras used over the course of the film. But more important is Bertolucci’s marvelous ability to help us understand an entire nation of people through the eyes of one venerated figure.

17. Wings of Desire (1987)

A romantic fantasy about angels and mortals falling in love, also featuring Peter Falk as himself: a former angel who got bored with immortality and became human. Wim Wenders’ rich, enchanting masterpiece was remade in 1998 as City of Angels, but the original stands as a lovely, imaginative, and affectionate look at humanity, with an air of bittersweetness to the black-and-white way angels see the world.

18. Who Framed Roger Rabbit (1988)

Ever interested in the pursuit of new technology, Robert Zemeckis pulled off several miracles with this detective noir story that shares some DNA with Chinatown. The interaction between live-action humans and animated characters was groundbreaking, and in many ways still unsurpassed. Getting cooperation from the many competing rights-holders to include their characters—and we’re talking big-time characters, all the way up to Bugs Bunny and Mickey Mouse—was a feat in itself. It’s also a deliriously loony comedy teeming with meta-references and in-jokes.

19. Field of Dreams (1989)

Hardly anyone knows who wrote and directed this sentimental favorite (Phil Alden Robinson; he also made Sneakers), but everyone can tell you the catchphrase: “If you build it, he will come.” “It” is a baseball field; “he” is for the viewer to discover as Kevin Costner brings tears to your eyes with a story of fathers, sons, and America’s favorite pastime.

20. Do the Right Thing (1989)

Few things are as universally agreed upon as the notion that Spike Lee was robbed of his Oscar the year that this incendiary story about race relations on a hot day in Brooklyn competed with the anodyne Driving Miss Daisy. From the explosive opening sequence of Rosie Perez dancing to Public Enemy to the final moments, this is a personal, angry, funny film full of righteous fury and cinematic energy.

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