We are crafting the future,
with our own hands and hearts.

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BRAND VISION

We, humans,
have crafted our own futures.
That is what we do.

At DENSO we pride ourselves in our abilities,
and the technologies our people bring to life.
All over the world, employees and partners
of different backgrounds come together
to achieve the impossible.

Tell us it's impossible,
and it will only strengthen our resolve
and fuel our passion for craftsmanship.

Yes, we are crafting the future,
with our own hands and hearts.

Crafting the Core

ceo

CEO MESSAGE

Time of Great Change

It's a time of great change in the auto industry, and great opportunity. Our tagline, Crafting the Core, means pushing past the boundaries of what's possible to create the next techonologies.

Koji ArimaKoji Arima

FUTURE CONCEPT

Our Vision ofFuture Mobility

Always providing safety, creating a desire to go farther, and ensuring pleasant eco-driving. DENSO releases its concept designs regularly that incorporate this vision.

OUR PROMISE

Bringing Hope for the Future for Our Planet,Society and All People

Continuously generates value to enrich mobility that achieves sustainable, happiness and peace of mind for everyone.

VISUAL IDENTITY

New Visual Identity

We have redefined the key elements that convey the DENSO brand, such as our corporate logo and typeface, colors, and graphics. Each element reflects our vision and beliefs.

DENSO Starts to Move

Look at the world with a brighter vision for the future.
Cherish nature and learn to live together in harmony.
Welcome challenges and meet change unafraid.
Honor diversity and work hand in hand to develop advanced technology.
We will, more than ever before,
continue the DENSO tradition of craftsmanship in the pursuit of innovative technology.
In doing so, we will continue to provide unprecedented value by creating new Cores for years to come.
After all, everything we do is to provide a better future for the next generation.

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