Free market capitalism – mass production for the benefit of the masses; entrepreneurs set loose to bring their intellectual power to bear in the service of the most urgent of the as yet unmet needs of the largest number of people; creation unleashed; the just use of naturally/lawfully acquired resources.
What does such a system produce?
It’s actually a bad question, tantamount to asking what kinds of stories result from giving a man a pen and paper: it depends who does the producing and who does the demanding. Capitalism produces whatever people demand.
This seems more satisfying than it actually is, because think about it for a second: the well-mannered, intellectually curious people of 1900, who recognised plenty of ‘high culture’ references and aspired to be more like their betters, somehow demanded, in tiny incremental steps, a world in which getting smashed in front of “The X Factor” before seeing what can be found on Tinder constitutes a good night in, and a party of fifty-somethings singing the birthday song in a posh restaurant eating hamburger with a ‘side order’ of fries and onion rings exemplifies a good night out?
Of course not, say the libertarians: the government intervened! When the government imposed a minimum age requirement on alcohol, of course it made everyone get tattoos and stagger around puking in the gutter; of course when the government instituted the state pension, it made people stop reading books!
There may even be a grain of truth to some version of that way of thinking, but can it really explain the lurch from working-class amateur symphony orchestras in every Yorkshire town to choirs singing Abba songs in élite grammar schools? Does it really account for the transformation of elegant prose hand-written letters to a loved one into “c u l8r m8 do u want food bring in” texts? It’s hard to really see how. We live in a world saturated with brain-enhancing content free at the point of use: if libraries were available in the past, they’re available a million times over today – want to read the entire poetic works of Michael Drayton, you don’t even have to set foot outside your front door – stay, stay sweet time!
So if not the government, am I saying that capitalism has somehow produced these effects? How on Earth could capitalism do that? Capitalism is just the voluntary trade between consenting people – there’s no harm in that surely. It produces whatever people demand, and this is a neutrally valenced concept: bad people demand bad things, stupid people demand stupid things and civilised people demand civilised things.
Hmmm, it just doesn’t smell right does it?
I must direct the reader’s attention to a hidden assumption at the heart of capitalism: the equality of all men. Literally “all men were created equal”.
Imagine two worlds:
In the first, everyone has the same capacities at birth, and natural rights, including property rights, are non-negotiable, 100% protected by the law of the land. (I won’t insist that you imagine this place as being the land of the American Revolution as conceived by the founders, but that’s how I’m imagining it.)
In the second, people vary wildly: some are so inept they can barely look after themselves – all their decisions are horrifically misguided; some are brilliant and tend to produce everything that’s truly remarkable, while the vast masses of the population fall inbetween: a quarter are very dumb but not clinically retarded, while another quarter are adequately competent, can look after themselves quite well but rarely have an original thought or comprehend anything on a level beyond the immediate and superficial. Here too, everyone’s natural rights, including property rights, are non-negotiable, 100% protected by the law of the land. (I won’t insist that you imagine this place as being the land of Real Existing America but that’s how I’m imagining it – the America of the Revolution but as it actually was, not as it was held to be by the founders. No “all men created equal” here. The reader is of course at liberty to declare either – or both – of these fictional worlds ‘Marxist’ if they so desire.)
What happens to the culture in each of these worlds? In the first, nothing much happens at all – the culture is what it is: if they’re highly refined people with calm, attractive tastes then that’s how it stays – only with ever-increasing amounts of productivity and wealth. If they’re a bit rough round the edges, that’s how it stays – hard working, hard drinking, perhaps hard shagging, but with ever-increasing amounts of productivity and wealth.
In the second, the most talented are tasked with running everything, but here’s the catch: they have to run it on behalf of the demands of the largest number of people – those between IQ 85 and 115, which is half the population. They must also serve their peers and the clinically retarded, in roughly equal measure: ok perhaps not entirely equal – their peers will likely have more wherewithal, and motivation, to purchase goods and services, but numerically, and assuming a good or service can only be consumed once (say a book, a concert, a meal) they’re broadly equal categories. So 25% in the service of their most talented peers and 75% in the service of the rest, Pareto’s 80% herd. What happens to the culture? It approximates the herd.
OK this is no biggie: it’s a small change for the worse but it certainly couldn’t account for a shift from Caravaggio and Palestrina to Damien Hirst and Cornelius Cardew! (Edit: more like posters of dragons and elves, and Billie Eilish.)
What if reproduction depends, at least in part, in fitting in with the culture of a society? Not the most unreasonable claim: in a world in which everyone can write and add up, if you can’t you just look really dumb; in a world in which no-one can, it looks as if you’re trying to prove something, to buy tickets on yourself. So every generation is a slow iteration of selection-for-the-Pareto-herd. Oops.
As the perceived value of the most talented declines, the overall standards of society match them – and the free market is obliged to reflect that in the goods and services (the culture) it produces. Double oops.
If I’m right, it’s not that there’s something about capitalism that favours crass, stupid things over refinement and good taste; it’s that refinement and good taste are, and always will be, élite characteristics. The difference between a free market society respecting property rights – mass production for the benefit of the masses – and a hierarchical, autocratic society of deference and place-knowing, is that in the latter the tastes of the élite are projected onto the whole of society, which proceeds to try – imperfectly – to imitate and emulate them.
There will always be poor, stupid, drunken, incompetent people and this is not the end of the world. There will always be legitimate and valuable roles for poor, stupid, drunken and incompetent people and in a healthy society, in my personal opinion, those people are deserving of a good deal of dignity and material comfort and should not be in any wise mistreated by those who legitimately have more privileged characteristics or are descended from those who did.
The problem with the free market capitalist dream is that it inadvertently elevates those people to the position of culture-shapers!
In vision one above – the American Revolution complete with human equality – this feature is completely absent so there’s nothing to worry about, which is why libertarian theorists never feel any need to address it.
In vision two above – the American Revolution complete with human reality – the most urgent of the as yet unmet needs of the largest number of people will always tend to drag down the standards held in common by society, by sheer force of numbers. A small part of the proverbial bell curve is responsible for providing, but demand comes from the entire bell curve, only a small part of which has any taste or refinement at all.
It takes a long time, but in the end it’s entirely possible – inevitable actually – to transition from the world of the Medicis to the world of the Bushes, the Trumps and the Kardashians. Mass production by the talented élite in the service of the wants and tastes of their inferior peers: not a neutral cultural recipe but a disastrous one.