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Remember those long lines in Turkey for cheap, state-subsidised vegetables to counteract inflation? According to the President, these are not "poverty lines" like in the old days. They are "wealth lines", showing how far Turkey has progressed. Interesting reframing.
We are seeing this type of counterintuitive reframing in politics across the world. It has a long history, of course, but it is remarkable how sticky it can be with a committed political base. We have seen supporters pick up this exact narrative both online and in TV interviews.
I'm seeing similar approaches to frame debates in the US (calling the Democrats infanticidal for example) and in the UK (calling people who want a second referendum anti-democratic) but Turkey really is a trendsetter when it comes to radical reframing.
You almost have to applaud a political movement or personality who can get people who are being forced to queue hours to buy 3kg of vegetables to genuinely see this as a consequence of being too wealthy.
If long lines for vegetables (or - as we see increasingly - for jobs) are a sign of unprecedented wealth, one wonders what the long lines for iPhones in other parts of the world are. Are they in fact a display of wretched poverty? Is up down and down up from now on?
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