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As this sub gains more and more attention, the more unbelievably bland/wantrepreneur posts that keep popping up.

This sub is called Just Start. Want to know why? https://www.reddit.com/r/Entrepreneur/comments/407y65/purchasing_an_expired_5_letter_domain_with/.

I cannot speak for Humble, but I mainly post in this sub because people take action here. You guys seem to enjoy case studies because people are TAKING ACTION.

From now on, if I see one more post asking a question without testing themselves or at least taking a few hours to fucking make an attempt, then the post is going to be removed and the user will be banned. No exceptions.

Read the sidebar. Contribute with what you have LEARNED not with what you want to learn. If you have a question you want answered, then you need to be able to give enough detail on why what you tried did not work. We are pretty busy, so if you see some BS posts, report them and they will be removed with enough reports.

We all want quality content here and it starts with you guys and gals.

Thoughts?

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Original Post

After around 45 days of data collection, the results are in!

Overview

We received 37 responses that were almost entirely complete. I was hoping for 50, but 37 is a very healthy number to see some trends.

Thank you to everyone who took the time to respond! I really appreciate it, and everyone reading this (even those who did not respond) will benefit from your contributions.

A note about anonymity. I did my best to only report results in the aggregate, but if anyone who responded feels uncomfortable with how I summarized things, please message me.

All data was manipulated and visualized in R using RStudio and the ggplot2 package. In case you're curious.

I created 20 charts to summarize the major data points. There's a lot more detail available since this was a 45+ question survey, but it took me around 12 hours to put this together and, well, that's a lot of time. If there's something you're curious about that I didn't explicitly show, just ask in the comments.

I'll try to keep this post short while also giving my $0.02 about the results. I encourage you all to ask questions and have discussions in the comments.

Part 1: Respondent Demographics

Chart 1: Where are survey respondents from?

The 37 respondents came from 7 different countries with the United States being the overwhelming majority (81.0%). We even had one person from Zimbabwe!

Chart 2: What is your high-level niche category?

The 37 respondents represented 11 different niches. These categories were my attempt at rolling things up to a level that was high enough to make people feel comfortable while still being useful. 41.0% of respondents stated their niche was "Outdoors, sports, recreational, pets" so maybe I rolled that one up too much, but I honestly didn't expect 2 of every 5 people to have that one category.

Chart 3: Are you a full-time affiliate marketer?

Only 5 of 37 (14.0%) respondents stated they were full-time affiliate marketers, but almost half (18, 49.0%) stated they were either full-time or trying to be full-time.

Chart 4: How many sites do you operate?

Only 25 of 37 respondents answered this question. The chart breaks down the number of sites operated by whether the respondent was full-time, trying to be full-time, or just doing this on the side. Overall 8 of 25 (32.0%) only operate 1 affiliate website, 17 of 25 (68.0%) operate no more than 3 websites, and the most someone operates is 10. Among the 4 full-time affiliate marketers who responded, the median/mode/average was 3 websites.


Part 2: Affiliate Program Participation

Chart 5: How many affiliate programs do you participate in?

Two people did not answer this question. Of those that did answer, around half (19, 54.3%) report they only participate in one affiliate program. 7 of 35 (20.0%) report they participate in more than 3 affiliate programs. The max was 10.

Chart 6: What percent of your affiliate revenue is from Amazon?

This was an Amazon-centric survey because it's the plurality/majority affiliate program used in this sub. However, as Chart 5 showed, it's not the only affiliate program people use. Only 29 of 37 respondents provided enough information on the affiliate revenue distribution among programs, but 21 of 29 (72.4%) have at least 85% of their affiliate revenue come from Amazon. 3 respondents (10.3%) have none of their affiliate revenue come from Amazon.

Chart 7: How much of your shipped item revenue comes from your target niche?

I also asked users to estimate what percentage of their shipped item revenue comes from their target niche versus from unrelated niches. I only included 15 respondents who reported data and had at least $2,500 in shipped item revenue (my arbitrary cut-off to exclude outliers). The majority of respondents reported between 70%-90% of their referrals coming from within their niche with 80% (33.3% of respondents) being the plurality.


Part 3: Post & Traffic Stats

Chart 8: How many words per post?

Overall the median reported post length was 1,464 words. This was calculated by dividing the reported Total Word Count by the Total Post Count. Since 41.0% of respondents stated their site was in the "Outdoors, recreation, sports, pets" niche, I wanted to break up post lengths for that niche versus all other niches combined. Median word count for the "Outdoors" group was 1,210 while the "non-Outdoors" group was 1,500. Small sample size? Probably. If you need help reading a boxplot, click here.

Chart 9: How much organic traffic per post?

For this chart I plotted Domain Age (Months) vs Organic Traffic (Sessions) to see if there was a trend. Unsurprisingly there is with an R2 of 0.30. If you don't know anything about R2, this is a good link. Basically it means that 30% of the variation in Organic Traffic Per Post is explained by Domain Age (Months). The other 70% is other factors, such as keyword selection, SEO, UX signals, etc. I have no idea if that 0.30 is anywhere near what the actual number should be, but with our small sample of 37 responses, that's what we get. Honestly, I was surprised it was this high.

Chart 10: How much affiliate revenue per money post?

I asked respondents to estimate what percent of their posts were money posts and used that to calculate the amount of affiliate revenue per money post for the month. Note that some info posts do make money with affiliate links and a lot of posts are a hybrid of the two. This isn't going to be perfect. Still, we got another R2 of 0.31 when plotting Domain Age (Months) vs. Affiliate Revenue Per Money Post.

This is a good place to mention that I converted all money numbers to USD. Every respondent provided the currency they were using with the exception of the first 3 respondents (I hadn't added the question then). However, the first 3 respondents were all from the US.

Chart 11: What is the relationship between all traffic and affiliate revenue per money post?

Next I looked at the amount of total traffic (not just organic) versus affiliate revenue per money posts. Again, I used self-reported percent of posts that were money posts to estimate the traffic share to these posts. This assumes the same traffic to info and money posts, which may not be true. This produced an R2 of 0.79, which is very high but also not very surprising. This means 79% of the variation in affiliate revenue per post is determined by the amount of traffic each posts gets. The other 21% of variation in affiliate revenue per posts is things like how well you sell your content to the reader, the commission of the affiliate program used, how often they click on links in the post, etc.

Chart 12: Do you outsource content?

23 of 37 respondents (62.2%) reported they don't outsource any of their content. On the other end of the spectrum, 5 people (13.5%) reported they outsource all of their content. On the "How much do you pay per word?" side, I'm now realizing I'm an idiot for leaving the "$0.00" in for those who said they don't outsource content. Oh well. Still, I'm shocked how many people report they pay only $0.02-$0.03 per word for content -- 7 of the 14 people (50.0%) who provided data. No one paid more than $0.15 per word.


Part 4: Ads

Chart 13: Do you display ads?

Overall the ad data reported was the most incomplete section of the survey. 35.1% of respondents display ads and only 1 person (2.7%) reported that they sell ads directly to companies. It seems most other people use a network with Google Adsense being the most reported. But again, the ads data was pretty incomplete.


Part 5: More Revenue & Expense Stuff

Chart 14: Total monthly revenue and expense by site

I also wanted to throw together some high-level stuff on overall revenue and expenses. Not a ton to really say about this.


Part 6: Backlinks & Linking Strategies

Chart 15: Domain age vs number of dofollow referring domains

I had the most fun working with the backlinks data. This plot shows an R2 of 0.12 between domain age and the number of dofollow referring domains, indicating there are a lot of other variables affecting how many dofollow backlinks a site gets.

Chart 16: Domain age and dofollow referring domains, natural vs built

I also asked people to estimate the number of referring domains they had earned naturally versus built through various efforts. Interestingly (but unsurprisingly) the R2 between domain age and manually built backlinks was 0.00. When you isolate only naturally earned backlinks, the R2 between domain age and dofollow referring domains increases to 0.18.

Chart 17: Popular backlink building strategies

The survey listed 11 different backlink building methods and asked people to rate how often they used each from 1 (very rarely) to 5 (very frequently). There was also a "Never" option. Using those scores I ranked each strategy from most to least used by assigning each 5 response a score of 5, each 4 response a score of 4, etc. The most possible points a strategy could score if everyone used it very frequently was 170. According to the responses from 34 people, the 3 most popular backlink strategies are Comments/Forums (50), Guest Posting (48), and Skyscraper Outreach (38). The 3 least popular backlink strategies are Blog Roundups (8), Scholarships (8), and Broken Links (11).

Also note that I forgot to add PBNs as a strategy until half of the responses came in, so I extrapolated the points PBNs earned over the entirety of responses.

Chart 18: How frequently is each link building strategy used?

This chart takes the link building strategies from Chart 17 and provides more detail. It reads from top-left (Comments/Forums, most popular) to bottom-right (Blog Roundup, least popular) and quantifies the responses each got. 17 of 34 (50.0%) of respondents reported using Comments/Forum links at least sometimes. Guest Posting got more 5s (very frequently) than any other backlink strategy. Only 1 person (2.7%) gave Inforgraphics more than a 2 (somewhat rarely).

Chart 19: How white hat is your site?

I asked people to rate how white hat their site was from 1 (not at all white hat) to 10 (totally white hat). 16 of 37 respondents (43.2%) gave their site a 10. 28 of 37 (65.6%) gave their site either a 9 or 10. Only 3 of 37 (8.1%) gave their sites less than a 5. One person (2.7%) gave their site a 1.

Chart 20: Backlink strategies vs white hat rating

Lastly, I was curious how people's backlink strategies aligned with how white hat they rated their site. The 1 person who gave their site a white hat rating of 1 gave their PBN usage a 5 (very frequently). Guest Posting is frequently used by people with sites of all white hat ratings. I'm not really sure what else to glean from this data. I just find the chart I made to be pretty cool.


That's It

I hope you enjoyed that and got something from it. It was interesting aggregating all the results and seeing some trends. Thanks again to everyone who participated!


Edit

Chart 21: Stats for domains that outsource vs domains that don't

u/rwiman asked about how stats such as revenue, traffic, and word count vary between domains that outsource and domains that don't. Great question. For this chart I looked only at domains older than 6 months and grouped them as "Outsource = Yes" if the respondent reported that they personally created less than 100% of the site content. There were 27 domains that fit this criteria: 13 outsourced and 14 did not. Nice even split. The domains had roughly the same median age as well: 17 months for those that outsourced, 18 months for those that didn't. Pretty good apples to apples comparison in terms of sample size and domain age. For the domains that outsourced, the median amount of outsourced content was 30%, so these domains are still producing (or historically did produce) a lot of their own content.

Interestingly, the domains that outsourced had much higher median revenue per post ($29 vs $5) with longer content on average (median 1,667 words vs 1,205 words) and more traffic per post (252 sessions vs 166 sessions). My thoughts? (1) There's sort of a prerequisite that your site make money before you outsource. Of course, that doesn't have to be true, but it's possible these sites outsource because they make more money...not that they make more money because they outsource. (2) I can't tell if the higher median word count on the outsourced side means the outsourced content is longer -- remember, median amount of outsourced content was only 30% -- but I find it interesting. Maybe people who create 100% of their own content get into a rut and just push out shorter stuff because they're bored/frustrated? Maybe the people who outsource content value the content more (enough to pay for it) and thus place emphasis on more in-depth stuff? Totally just throwing things out there.

Also note, however, that the top 4 sites in revenue per post do not outsource. I don't know what to make of that haha.

Thanks u/rwiman for the request!

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Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

My site made $499.02 in October. That was $449.02 from Amazon Associates (US) and another 50$ from a sponsored guest post & a link.

Traffic

Sessions:

Month Organic Referral Direct Social Total
Month 1 (Dec) 14 26 1 4 45
Month 2 (Jan) 92 19 17 0 128
Month 3 (Feb) 408 4 67 1 480
Month 4 (Mar) 1,089 3 92 0 1,184
Month 5 (Apr) 1,605 19 122 33 1,779
Month 6 (May) 2,426 33 241 4 2,705
Month 7 (Jun) 2,713 47 212 23 2,995
Month 8 (Jul) 4,388 101 373 19 4,881
Month 9 (Aug) 8,107 113 610 27 8,857
Month 10 (Sep) 7,625 117 799 14 8,555
Month 11 (Oct) 6,653 199 662 63 7.577

My country Turkey is omitted. 50% of my traffic is from US.

My niche isn't seasonal, but the current existing content is. I've been choosing not to correct it by inverting my content approach in terms of seasonality since I'm focused on increasing my mid-spring profit (the latest I'm planning to leave my day to day job) as much as possible, rather than increasing it every month and sacrificing from the mid-spring potential.

So this traffic decrease was my choice and it's all good. I'm actually quite surprised as it's still VERY high to me, I expected as low as 5,000!

In November I'll continue not caring about winter earnings and focus on mid-spring, so I expect even a further traffic drop.

Earnings

More... my total earnings didn't decrease either. Better than expected.

I won't provide the first 2 months as there were no sales and very little clicks.

Month Clicks Ordered Items Shipped Items Returned Items Conversion Rate Amazon Earnings TOTAL Earnings per 1000 US Sessions
Month 3 (Feb) 46 2 2 1 %2.17 $9.9
Month 4 (Mar) 113 2 1 0 %1.76 $0.38
Month 5 (Apr) 192 9 7 1 %4.66 $28.67 $32.91
Month 6 (May) 307 25 24 1 %8.14 $81.11 $54.29
Month 7 (Jun) 458 47 45 2 %10.26 $174.04 $127.4
Month 8 (Jul) 885 88 79 1 %9.94 $254.56 $109.63
Month 9 (Aug) 2,095 173 175 12 %8.26 $500.78 $109.98
Month 10 (Sep) 2,333 209 199 16 %8.96 $503.97 $112.37
Month 11 (Oct) 1,954 129 132 11 %6.60 $449.02 $132.64

Also, an additional $50 from a sponsored post (not published yet) & a link, so 500$ at total. Notice my earnings per 1000 US sessions aren't based on solely on Amazon but my total earnings.

I expect my Amazon earnings to decrease to below 450$ in November.

Also, my company made 20% raise to our salaries this month! Perfect opportunity to invest in more content.

Content

According to WP Word Count plugin I published 2 commercial and 5 info posts at 29,244 words total in October - but in my experience it tends to overestimate. I'd say they add up to nearly 20,000 words. 3 posts don't target any keywords.

So 6 posts are written by my writers, but on average I spent some time (around 2 hours each) updating them. Still, as you see from the numbers this month, having writers obviously helped me publish much more content. Maybe that's why this happened a little bit late but through the end of the month, I stopped and said "OK, I want them to write better from now".

Did they need edit because they're very cheap? Well, not really. It was my bad.

How?

I didn't provide them ANY guidelines or the article outline except just H2 tags (with semantic KWR) sometimes. I just threw a topic to them, expected them to read my mind and deliver what I EXACTLY wanted. That's why I didn't even publish 3-4 posts they delivered.

So I created 2 SICK guidelines sheet to provide my writers: One for Best X type of post and another for info post. I'll also prepare 2 more for product comparisons and single products reviews. Hope they read it lol. I also decided not to leave the entire context to their creativity from now and instead, in addition to the H2 tags, I'll also provide them the subheadings and how I want the end article. They'll just fill in the blanks. Previously I didn't even tell them which products to declare when writing a Best X type of post lol. And although I'm quite impressed by the effort they put, it was below my -high- quality standards.

Man... Even thinking of publishing low quality content fucking hurts my soul.

Still... I might have to change my writers. I told them to write in a quite "friendly-expert" way without realizing this opens the gate to deliver A LOT OF FLUFF. I'll provide them the sheets and see what happens.

The other post I wrote was my highest quality ever, and at 8 hours it took me shorter than usual. With this post I'm aiming to correct the seasonality a little bit just to see how it performs.

Another good thing happened this month was that 2 commercial posts I published started ranking in page 1 in only 4-5 days lol. They're quite buyer oriented with relatively high monthly search volume (nearly 200-300) and very low competition: There aren't ANY articles out there - only forum sites. Results of good keyword research.

Still, I'm VERY grateful that I started outsourcing last month. It's an entire skill to learn by trial & error, and a very important one IMO in today's world. Getting very good at this would be VERY rewarding.

Backlinks

I didn't go after any links as I'm currently zeroing in on content.

Social

I cancelled my Jarvee subscription.

Goals for November

  • Publish more content
  • Maybe apply for AdSense
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We in this case study refers to me and my twin brother that work on this together.


Past updates

Case study #12

Case study #11

Case study #10

Case study #9

Case study #8

Case study #7

Case study #6

Case study #5

Case study #4

Case study #3

Case study #2

Case study #1


Supporting graphics

Google Analytics July to October


Summary

Wow, it's been awhile. My apologies for not posting the past months as our real jobs has taken a front-seat.

As it did for a lot of people, the autumn has been a real roller-coaster.

What we did since the past months

We've set up our first company which means getting that integrated and started has been our main priority. As Medic pretty much destroyed us for a month we've focused on improving old content, author pages and making it clearer on who we are and why we're doing this.

Whether or not our "polishing" had an effect is unclear but we've bounced back.

Other

Since we have a company we're able to actually employ writers now (pre-tax) which means we're able to actually invest a lot more into the website.


Money stuff

Expenses

Hosting VPS: $6

Serplab: $6

Google Suite: $10

Total: $22 * 4 months = $88

Revenue

July

  • Affiliate - $2 648
  • AdSense - $264

Total: $2 912


August

  • Affiliate - $2 417
  • AdSense - $258

Total: $2 675


September

  • Affiliate - $1 175
  • AdSense - $339

Total: $1 514


October

  • Affiliate - $3 038
  • AdSense - $530

Total: $3 613


Ahrefs image of the past months

As you can see we got hit quite hard by August 1 but the September 27th brought us back and even higher than before:

https://i.imgur.com/EDdjAgA.png


Goals for next month

So what now? We've begun ordering content to bring up the total amount of articles and we're also focusing on finding new ways to monetise old and new articles.

We're also a lot more careful when choosing new topics since we don't want to overlap too much. But other than that it's the same as always - Pump some new articles out and polish old ones with potential.

We're currently at 107 articles and 120 502 words.

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Tons of folks getting hacked today from a vulnerability in this plugin. Here's how to check if you've been affected:

  • Log into your WordPress dashboard
  • If you can log in, that means the hackers maybe haven’t gotten to you yet, which is good. To double check, head to the Users section on your left sidebar and click All Users. If you see any unauthorized accounts under Administrator, delete them ASAP
  • Update your WP GDPR Compliance Plugin to the latest version 

If you can't log in, contact your host ASAP!

More info in this article

27 points
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Hi all,

I went deep through on this subreddit but I couldn’t find any info. I am planning to lunch my website and I think I will buy “prime” package on bluehosting. I will integrate it with wordpress. The price is 119$/year for that package. My question is can I use WordPress plugins with that or do I need to make some extra payment?

What would you recommend to a beginner? Which hosting service would provide me the best and more convenient way?

Thank you so much!

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So I'll be launching my site soon. But I want to have ads from the start. Reason is I already have quite a good number of social media followers. So I'll be getting good traffic from the start. Any suggestions? No pop-up ads. Banner ads mostly. Also it would be great if the payment threshold is not too large.

Thank you in advance.

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Started building a new niche website a couple weeks ago and saw several sites ranking with thin content ranking first page. Thought I could do much better.

So, I purchased a domain, wrote around 15k words of content, and then realized that these sites are probably only ranking that high due to their backlink profile from PBN's.

What should I do? Keep building the site and wait for Google justice? Google webspam report?

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