Marketing Myopia is strongly prevalent in the business culture of the majority of businesses around the world today. Globalization makes all market hypercompetitive allowing the smallest business on earth to directly challenge a big corporation and disrupt its traditional market. Internet makes accurate and timely information available at a mouse click. Entry barriers to most industries are crumbling allowing new entrants. Companies’ reputation and branding are scrutinized more ant ever. There is very less and less place to hide for business practices that privilege a particular stakeholders better that the other consistently. Sudden tsunamic disruption awaits all businesses that still believe in “growth industry” and shareholders’ business strategy.
DIAS Inc. offers to any business to help accurately identify and review its stakeholders interests, reconcile them and put together a business intelligence that comfort each stakeholder in a way that comfort them and trigger loyalty that can shield it somehow, should a tsunamic disruption comes their way. For for any healthy profitable businesses nowadays, the question is not whether important market disruption will come their way, but when. Because of the velocity of information in this era of New Information Technologies and the mass of world entrepreneurs hungry and pressed to “go take” there will always be a way for one to claim a chunk of the cake formerly enjoyed by any famous corporation on earth.