ORLANDO, Fla. (May 22, 2018) – Following high-profile incidents involving autonomous vehicle technologies, a new report from AAA’s multi-year tracking study indicates that consumer trust in these vehicles has quickly eroded. Today, three-quarters (73 percent) of American drivers report they would be too afraid to ride in a fully self-driving vehicle, up significantly from 63 percent in late 2017. Additionally, two-thirds (63 percent) of U.S. adults report they would actually feel less safe sharing the road with a self-driving vehicle while walking or riding a bicycle.

“Despite their potential to make our roads safer in the long run, consumers have high expectations for safety,” said Greg Brannon, AAA’s director of Automotive Engineering and Industry Relations. “Our results show that any incident involving an autonomous vehicle is likely to shake consumer trust, which is a critical component to the widespread acceptance of autonomous vehicles.”

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Surprisingly, AAA’s latest survey found that Millennials – the group that has been the quickest to embrace automated vehicle technologies — were the most impacted by these incidents. The percentage of Millennial drivers too afraid to ride in a fully self-driving vehicle has jumped from 49 percent to 64 percent since late 2017, representing the largest increase of any generation surveyed.

“While autonomous vehicles are being tested, there’s always a chance that they will fail or encounter a situation that challenges even the most advanced system,” said Megan Foster, AAA’s director of Federal Affairs. “To ease fears, there must be safeguards in place to protect vehicle occupants and the motorists, bicyclists, and pedestrians with whom they share the road.”

AAA supports thorough testing of automated vehicle technologies as they continue to evolve, including testing under progressively complicated driving scenarios and under varying conditions, but not at the expense of safety. Additionally, to help prevent the accidental misuse of the systems, AAA advocates for a common sense, common nomenclature and classification system, and similar performance characteristics of future autonomous vehicle technologies.

“There are sometimes dozens of different marketing names for today’s safety systems,” continued Brannon. “Learning how to operate a vehicle equipped with semi-autonomous technology is challenging enough without having to decipher the equipment list and corresponding level of autonomy.”

To help educate consumers on the effectiveness of emerging vehicle technologies, AAA is committed to the ongoing, unbiased testing of automated vehicle technologies. Previous testing of automatic emergency braking, adaptive cruise control, self-parking technology and lane keeping systems has shown both great promise and great variation. Future AAA testing will look at how well systems work together to achieve higher levels of automation.

AAA provides more than 58 million members with automotive, travel, insurance and financial services through its federation of 36 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

New AAA survey reveals that Americans still leery of a driverless future

ORLANDO, Fla. (March 7, 2017) – A new report from AAA reveals that the majority of U.S. drivers seek autonomous technologies in their next vehicle, but they continue to fear the fully self-driving car. Despite the prospect that autonomous vehicles will be safer, more efficient and more convenient than their human-driven counterparts, three-quarters of U.S. drivers report feeling afraid to ride in a self-driving car, and only 10 percent report that they’d actually feel safer sharing the roads with driverless vehicles. As automakers press forward in the development of autonomous vehicles, AAA urges the gradual, safe introduction of these technologies to ensure that American drivers are informed, prepared and comfortable with this shift in mobility.

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“A great race towards autonomy is underway and companies are vying to introduce the first driverless cars to our roadways,” said Greg Brannon, AAA’s director of Automotive Engineering and Industry Relations. “However, while U.S. drivers are eager to buy vehicles equipped with autonomous technology, they continue to fear a fully self-driving vehicle.”

In 2016, a AAA survey found that three-quarters of Americans reported feeling afraid to ride in a self-driving car. One year later, a new AAA survey found that fear is unchanged. While the majority are afraid to ride in a fully self-driving vehicle, the latest survey also found that the majority (59%) of Americans are keen to have autonomous features in their next vehicle. This marked contrast suggests that American drivers are ready embrace autonomous technology, but they are not yet ready to give up full control.

“U.S. drivers may experience the driver assistance technologies in their cars today and feel they don’t work consistently enough to replace a human driver – and they’re correct,” continued Brannon. “While these technologies will continue to improve over time, it’s important that consumers understand that today’s systems require your eyes on the road and your hands on the wheel.”

Additional survey findings include:

• Half (54%) of U.S. drivers feel less safe at the prospect of sharing the road with a self-driving vehicle, while one-third (34%) feel it wouldn’t make a difference and only 10 percent say they would feel safer.
  • Women (58%) are more likely to feel less safe than men (49%).
  • Baby Boomers (60%) are more likely to feel less safe than Generation X (56%) or Millennials (41%)
• The majority (59%) of U.S. drivers want autonomous vehicle technology in their next vehicle, while the remainder do not (25%) or are unsure (16%).
  • Millennials (70%) are the most likely to want the technologies, compared to Generation X (54%) and Baby Boomers (51%).
• Three-quarters (78%) of Americans are afraid to ride in a self-driving vehicle.
  • Baby Boomers (85%) are more likely to be afraid than Millennials (73%) and Generation X (75%) drivers.
  • Women (85%) are more likely to be afraid than men (69%).

To educate consumers on the effectiveness of emerging vehicle technologies, AAA is committed to the on-going, unbiased testing of automated vehicle technologies. Previous testing of automatic emergency braking, adaptive cruise control, self-parking technology and lane keeping systems has shown both great promise and great variation. This variation may be particularly concerning to consumers, with AAA’s survey revealing that 81 percent of Americans feel that automated vehicle systems should all work similarly and consistently across all vehicle manufacturers. Future AAA testing will look at how well systems work together to achieve higher levels of automation.

“Every year, we lose approximately 35,000 people on America’s roadways, most as a result of human error,” said Jill Ingrassia, AAA’s managing director of Government Relations and Traffic Safety. “Connected and automated vehicle technologies have the potential to dramatically reduce this number, and automakers, government agencies and safety organizations like AAA must continue working together to ensure that these new vehicles are safely tested and deployed.”

For additional information about the survey, including a fact sheet and infographics, visit NewsRoom.AAA.com.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

AAA Tests Reveal Automatic Emergency Braking Systems Vary Significantly

ORLANDO, Fla (August 24, 2016) – New test results from AAA reveal that automatic emergency braking systems — the safety technology that will soon be standard equipment on 99 percent of vehicles — vary widely in design and performance. All the systems tested by AAA are designed to apply the brakes when a driver fails to engage, however, those that are designed to prevent crashes reduced vehicle speeds by nearly twice that of those designed to lessen crash severity. While any reduction in speed offers a significant safety benefit to drivers, AAA warns that automatic braking systems are not all designed to prevent collisions and urges consumers to fully understand system limitations before getting behind the wheel.

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“AAA found that two-thirds of Americans familiar with the technology believe that automatic emergency braking systems are designed to avoid crashes without driver intervention,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “The reality is that today’s systems vary greatly in performance, and many are not designed to stop a moving car.”

In partnership with the Automobile Club of Southern California’s Automotive Research Center, AAA evaluated five 2016 model-year vehicles equipped with automatic emergency braking systems for performance within system limitations and in real-world driving scenarios that were designed to push the technology’s limits. Systems were tested and compared based on the capabilities and limitations stated in the owner’s manuals and grouped into two categories — those designed to slow or stop the vehicle enough to prevent crashes, and those designed to slow the vehicle to lessen crash severity. After more than 70 trials, tests reveal:

• In terms of overall speed reduction, the systems designed to prevent crashes reduced vehicle speeds by twice that of systems that are designed to only lessen crash severity (79 percent speed reduction vs. 40 percent speed reduction).
• With speed differentials of under 30 mph, systems designed to prevent crashes successfully avoided collisions in 60 percent of test scenarios.
  • Surprisingly, the systems designed to only lessen crash severity were able to completely avoid crashes in nearly one-third (33 percent) of test scenarios.
• When pushed beyond stated system limitations and proposed federal requirements, the variation among systems became more pronounced.
  • When traveling at 45 mph and approaching a static vehicle, the systems designed to prevent crashes reduced speeds by 74 percent overall and avoided crashes in 40 percent of scenarios. In contrast, systems designed to lessen crash severity were only able to reduce vehicle speed by 9 percent overall.

“Automatic emergency braking systems have the potential to drastically reduce the risk of injury from a crash,” said Megan McKernan, manager of the Automobile Club of Southern California’s Automotive Research Center. “When traveling at 30 mph, a speed reduction of just 10 mph can reduce the energy of crash impact by more than 50 percent.”

In addition to the independent testing, AAA surveyed U.S. drivers to understand consumer purchase habits and trust of automatic emergency braking systems. Results reveal:

• Nine percent of U.S. drivers currently have automatic emergency braking on their vehicle.
• Nearly 40 percent of U.S. drivers want automatic emergency braking on their next vehicle.
  • Men are more likely to want an automatic emergency braking system in their next vehicle (42 percent) than female drivers (35 percent).
• Two out of five U.S. drivers trust automatic emergency braking to work.
  • Drivers who currently own a vehicle equipped with automatic emergency braking system are more likely to trust it to work (71 percent) compared to drivers that have not experienced the technology (41 percent).

“When shopping for a new vehicle, AAA recommends considering one equipped with an automatic emergency braking system,” continued Nielsen. “However, with the proliferation of vehicle technology, it’s more important than ever for drivers to fully understand their vehicle’s capabilities and limitations before driving off the dealer lot.”

For its potential to reduce crash severity, 20 automakers representing 99 percent of vehicle sales have committed to making automatic emergency braking systems standard on all new vehicles by 2022. The U.S. Department of Transportation said this voluntary agreement will make the safety feature available on new cars up to three years sooner than could be achieved through the formal regulatory process. According to the National Highway Traffic Safety Administration, rear-end collisions, which automatic emergency braking systems are designed to mitigate, result in nearly 2,000 fatalities and more than 500,000 injuries annually. Currently, 10 percent of new vehicles have automatic emergency braking as standard equipment, and more than half of new vehicles offer the feature as an option.

AAA’s testing of automatic emergency braking systems was conducted on a closed course at the Auto Club Speedway in Fontana, California. Using instrumented vehicles and a state-of the-art robotic “soft car” that allowed for collisions without vehicle damage, AAA collected vehicle separation, speed and deceleration data in a variety of crash scenarios designed to mirror real-world driving conditions. The testing was designed to build on previous testing by the Insurance Institute for Highway Safety. For additional information, visit NewsRoom.AAA.com.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

Despite fear, AAA survey reveals that experience with vehicle technology leads to trust

ORLANDO, Fla. (March 1, 2016) – Three out of four U.S. drivers report feeling  “afraid” to ride in a self-driving car, according to a new survey from AAA. With today’s heightened focus on autonomous vehicles, this fear poses a potential concern to the automotive industry as consumers may be reluctant to fully embrace the self-driving car. Despite this significant fear, AAA also found that drivers who own vehicles equipped with semi-autonomous features are, on average, 75 percent more likely to trust the technology than those that do not own it, suggesting that gradual experience with these advanced features can ease consumer fears.

Additional Resources

• Fact Sheet
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“With the rapid advancement towards autonomous vehicles, American drivers may be hesitant to give up full control,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “What Americans may not realize is that the building blocks towards self-driving cars are already in today’s vehicles and the technology is constantly improving and well-trusted by those who have experienced it.”

While only one-in-five Americans say they would trust an autonomous vehicle to drive itself, AAA’s survey revealed that consumer demand for semi-autonomous vehicle technology is high. Nearly two-thirds (61 percent) of American drivers report wanting at least one of the following technologies on their next vehicle: automatic emergency braking, adaptive cruise control, self-parking technology or lane-keeping assist.

Among drivers who want these features on their next vehicle, AAA found their primary motivation to be safety (84 percent), followed by convenience (64 percent), reducing stress (46 percent) and wanting the latest technology (30 percent).

• Baby Boomers are more likely to cite safety as a reason they want semi-autonomous features on their next vehicle (89 percent) than Millennials (78 percent).
• Millennials are more likely to cite convenience (75 percent) and wanting the latest technology (36 percent) compared to older generations.
• Women are more likely to cite reducing stress as a reason for wanting the technology (50 percent) than men (42 percent)

AAA’s survey also offered insights into why many Americans shy away from advanced vehicle technology.  Among those who do not want semi-autonomous features on their next vehicle, drivers cite trusting their driving skills more than the technology (84 percent), feeling the technology is too new and unproven (60 percent), not wanting to pay extra for it (57 percent), not knowing enough about the technology (50 percent) and finding it annoying (45 percent) as the top reasons.

• Millennials (63 percent) and Gen-Xers (62 percent) are more likely to cite not wanting to pay extra for semi-autonomous technology, compared to Baby Boomers (49 percent).
• One-in-four female drivers (23 percent) cite feeling the technology is too complicated to use as a reason for not wanting the technology in their next vehicle, compared to 12 percent of male drivers.

“While six-in-10 drivers want semi-autonomous technology in their next vehicle, there are still 40 percent of Americans that are either undecided or reluctant to purchase these features,” continued Nielsen. “It’s clear that education is the key to addressing consumer hesitation towards these features and AAA’s on-going effort to evaluate vehicle technologies, highlighting both the benefits and limitations, is designed to help drivers make informed choices.”

Full survey results, including consumer trust and purchase intentions of individual features and infographics can be found at NewsRoom.AAA.com. AAA provides free vehicle reviews and localized pricing information at AAA.com/AutoBuying.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

AAA finds self-parking technology lacks consumer trust, outperforms drivers

ORLANDO, Fla. (September 22, 2015) – As automakers increasingly integrate self-parking features into new vehicles, Americans say they are not ready to give up control. According to a new survey from AAA, nearly 80 percent of American drivers are confident in their parallel parking abilities and only one-in-four would trust this technology to park their vehicle. Despite this, AAA testing found self-parking technology outperformed unassisted drivers in four key areas.

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“Autonomous features, such as active park assist, are rapidly being introduced into new vehicles, yet American drivers are hesitant to let go of the wheel,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “While the vast majority of Americans say they would not trust self-parking technology, AAA found these features performed well in tests and warrants consideration of new car buyers.”

In partnership with the Automobile Club of Southern California’s Automotive Research Center, AAA tested self-parking features on five vehicles: a 2015 Lincoln MKC, a 2015 Mercedes-Benz ML400 4Matic, a 2015 Cadillac CTS-V Sport, a 2015 BMW i3 and a 2015 Jeep Cherokee Limited.

Compared to drivers that manually parallel parked with the aid of a standard back-up camera, AAA found:

• Drivers using self-parking systems experienced 81 percent fewer curb strikes.
• Self-parking systems parallel parked the vehicle using 47 percent fewer maneuvers, with some systems completing the task in as little as one maneuver.
• Self-parking systems were able to park a vehicle 10 percent faster.
• Self-parking systems were able to park 37 percent closer to the curb.

“AAA’s testing found that self-parking technology outperformed manual parking in number of curb strikes, number of maneuvers, speed and accuracy,” said Megan McKernan, manager of the Automobile Club of Southern California’s Automotive Research Center. “While Americans report feeling confident in their parallel parking abilities, this technology proves there is room for improvement.”

While the tested self-parking systems performed well and parked quicker and more accurately than an unassisted driver, the technology is not without flaws.  AAA found that some systems parked the vehicles exceedingly close to the curb, leaving wheels and tires vulnerable to scratches and costly repairs.

“AAA recommends that drivers leave six-to-eight inches between the vehicle and the curb when parallel parking,” warned Nielsen. “With some systems leaving as little as a half-inch buffer, AAA urges automakers to increase this distance to prevent vehicle damage.”

To learn more about AAA’s vehicle testing series, designed to educate and inform AAA members, the automotive industry and the general public, visit NewsRoom.AAA.com.

As North America’s largest motoring and leisure travel organization, AAA provides more than 55 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

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