28 7月 XCMG Continues to Claim Industry’s TOP 1 of China’s 500 Most Valuable Brands with a Brand Value of RMB 51.243 Billion

On June 22, 2017, the news release of 14th World Brand Summit & 14th China’s 500 Most Valuable Brands was held in Beijing. The World Brand Lab issued the ranking of 2017 China’s 500 Most Valuable Brands, XCMG claimed the leading position in China’s construction machinery industry again, ranking No.67 with a brand value of RMB 51.243 billion, improving RMB 8.162 billion compared with that of 2016 (RMB 43.081 billion) with growth rate of 18.9%. It marks the fourth consecutive year of top ranking in the industry since XCMG’s entry.

he World Brand Lab is an international and professional brand research institution. Headquartered in New York, the US, and chaired by Robert Mundell, winner of the Nobel Prize for economics in 1999 and professor of Columbia University, it is wholly owned by iceo.com,a leading international strategy consulting firm. The institution’s experts and advisors come from world top academic institutes, such as Harvard University, Yale University, Massachusetts Institute of Technology, University of Oxford and University of Cambridge, their research achievement has been the crucial basis for the intangible assets evaluation in the process of many enterprises’ merger and acquisition. The judgment dimension of brand value includes market share, brand loyalty and global leadership acquainted by the public.

At the news release, Dr. Chu Xuping, director of SASAC research center of the State Council said that the production volume of over 220 industrial products of China reach the top level globally, net exports of manufacturing also ranks first in the world, China’s manufacturing sector accounted for 20.8% of the world’s added value. Concerning the second largest economy, the largest exporting country and world factory, China is still A Great Country of Manufacturing and a Small Country of Brands. On one hand, excess production capacity has become a major problem restricting China’s economic transformation. Meanwhile, the manufacturing and supply of famous brands remain insufficient.