1.    Define and drive all push and pull demand generation activities for Japan, with a strong focus on lead generation through acquisition and expansion, in line with sales target set for your region

2.    Manage all channel marketing activities for Japan, with a strong focus on communication and lead generation through our distributor and reseller network

3.    Close-the-loop lead management

4.    Monitor partner performance, including leads follow-up and ROI of Market Development Funds

5.    Report on campaign success and business contribution

6.    Align with and secure buy-in from multiple stakeholders in Barco , including sales, strategic marketing and corporate marketing

7.    Budget management

1.    8+ years marketing experience, with strong background in demand generation  

2.    Experience in IT B2B marketing with a tier 2 channel.  Experience within an international and/or high tech environment is a plus

3. Familiar with working in a matrix organization
4. Analytical with project management and planning skills.
5. Ability to adapt to changing business and market requirements and prioritize concurrent, and even opposing, business needs and opportunities.
6. Results-oriented; adept at driving action based on insights
7. Self-motivated, and positive with a “can-do” attitude