We’ve all heard the adage that sex sells. But does it really? New research suggests that sex makes ads more memorable, but that people who’ve…
Busy parents and resistant bugs have given rise to the new industry of professional lice removal
At the intersection of chemical resistance, American entrepreneurialism, affluence, and parenting anxiety lies a particularly modern phenomenon: the professional delousing business. The head lice that…
Productivity hacks are built for bros
In our work-obsessed culture, productivity “hacks” are like a virtual currency. The internet is rife with shortcuts to help you crush it like a pro,…
Fake news is already disrupting Kenya’s high-stakes election campaign
Nairobi On the morning of Apr.13, at the height of Kenya’s primary elections, residents of Busia County in western Kenya woke up to a dose…
Under Trump, US foreign policy is increasingly being left to the generals
Qatar is home to the US’s largest military base in the Middle East and a long-time US ally. Since its Gulf neighbors, led by Saudi…
MIT and Google researchers have made AI that can link sound, sight, and text to understand the world
If we ever want future robots to do our bidding, they’ll have to understand the world around them in a complete way—if a robot hears…
Meteorologists are running out of colors to map extreme heat
Global warning is upending weather maps. With temperatures reaching a near-record high of 119°F (48°C) in Arizona earlier this week, meteorologists ran out of colors…
Watch live as Elon Musk’s rocket company SpaceX launches Bulgaria’s first communications satellite
The mission for SpaceX employees is fairly simple: Reduce the cost of access to space so that humans can become a multi-planetary species. What does…
The danger of robo advisers, according to a star human of the investing world
There have always been doubts about whether money managers are worth their keep. Now that there’s a viable alternative—algorithms—for people who don’t want to manage…
The worst jobs in America are getting worse thanks to a loophole in US laws
At ports in Los Angeles, short-haul truckers have jobs that look more like indentured servitude than employment. In an in-depth investigation by USA Today, which…
Educating Afghanistan’s young people is the only true solution to the scourge of terrorism
Last month, a US government agency issued an assessment of the United States’ efforts to help Afghanistan recover from the devastation of 16 years of…
The stars of China’s home food delivery business: spicy hot pot, shredded potato and crawfish
Come sunset, thousands of motorbikes spread out across Chinese cities, delivering popular night snacks, including spicy hot pot ingredients, shredded potato and crawfish, part of…
Private investment could be the key to bringing electricity to millions of Africans
Across Africa, electricity is a luxury afforded almost exclusively by the affluent. About 600 million poor or rural people—or two in three Africans—do not have…
These charts show who you’ll spend your time with across your lifetime
Time with friends, colleagues, siblings, and children diminishes over the course of a lifetime. The older we get, the person we spend the most time…
The US government’s websites are so unreadable they actually break their own laws
Federal agencies must use plain language. It’s the law. Yet the new 2017 US Government Website Clarity Index (pdf), put together by the content analysis…
Snapchat just added another confusing way to use its app
Eventually, Snapchat is going to run out of hand gestures. The ephemeral messaging service announced on its blog today that it’s launching a new section…
Why Zuckerberg met with the founder of a secret Facebook group for Nigerian women
In mid-2015, several Nigerian women took to Twitter to highlight some of the patriarchal issues they face living in the country. With the hashtag #BeingFemaleInNigeria,…
An ancient Islamic city has been found under an Ethiopian town where local lore spoke of giants
The residents of Harlaa, a small town in eastern Ethiopia, have always suspected there was something special about their city. For years farmers have been…
Millennials are making it luxe to be more ethical and environmentally aware
What are you buying when you pay $5 for a cup of organic, single-origin, fair-trade coffee? Or a locally produced, sustainably sourced linen tunic? Or…
India’s GDP growth slowed to 7.1% in the historic year of demonetisation
The data is in: While India remains one of the world’s fastest-growing major economies, the currency ban in November 2016 did take some steam out…