"And Then The Murders Began"
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About
“And Then The Murders Began” refers to a series of tweets testing the theory that the first line of any story can be improved if its second sentence is changed to “And then the murders began.”
Origin
On March 3rd, 2017, author Marc Laidlaw tweeted “The first line of almost any story can be improved by making sure the second line is, ‘And then the murders began.’”[1] The tweet gained over 1,600 retweets and 347 replies.
Spread
Twitter users were immediately enamored with Laidlaw’s theory and began writing “And then the murders began” after famous first lines of literature. For example, @ldlapinski[2] applied it to the first line of Peter Rabbit and gained over 130 retweets (shown below).
Neil Gaiman dubbed the theory #LaidlawsLaw[3] when he paired it with the first line from Dickens’ A Christmas Carol. The replies Laidlaw received were compiled into a Twitter Moment[4] that afternoon.
Various Examples
Search Interest
Unavailable
External References
[1] Twitter – @marc_laidlaw
[2] Twitter – @ldlapinski
[3] Twitter – Neil Gaiman
[4] Twitter Moments – ‘And then the murders began’
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Top Comments
MISAKA 10821
According to all known laws of aviation, there is no way a bee should be able to fly. And then, the murders bee-gan.
Particle Mare Moderator
My grandmother used to tell me stories about the old days, a time of peace when the Avatar kept balance between the Water Tribes, Earth Kingdom, Fire Nation, and Air Nomads. But that all changed when the murders began.
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