I don't agree with this. The football was more exciting but he's talking about specifically summer transfer windows. Yeah it was awesome in the summer of 08 having just won the double and thinking about how we could make that squad even stronger.

But OP is specifically talking about transfer windows and right now we have an opportunity to go from an exciting team that creates lots of chances to the best squad in the league. Because of the context (the manager, how successfully he recognized our needs and recruited, how high our pull power is, and how strong our squad is other than the few spots where we need players) we don't only have an opportunity but an actual probability of such a summer.

That is more exciting to me in terms of a summer window, than bringing in Berbatov to throw into the mix of our already world class attack. Finding our new Ronaldo is a bigger deal than bringing in a player that's just meant to help him a bit.