Masculinity is a fragile thing. On every corner, a drink, cosmetic product or snack could be lurking to threaten it.
Thankfully, some brands are onto this, and have finally realised that men need their own manly products, just in case someone dared to think they weren't manly.
Here are just a few of the products you can get your big, greasy, hairy man hands on.
Men.
1. It may be yellow, but it's shower gel for heroes
"Dad, what makes a true hero?"
— Sally (@magog83) December 25, 2016
"Lemon mostly, son. With just a dash of tea tree oil"#fragilemasculinity pic.twitter.com/Ohp0v5MSSh
2. Dryer sheets for men "and those who smell them"
when your masculinity is so fragile that you need to buy gendered dryer sheets pic.twitter.com/U09dEAc8w4
— Shannon Furness (@shanfurness) December 31, 2016
3. No need to be threatened by a shower
Fragile masculinity: I hate cleaning myself bc I feel so gay
— titanium whhhite (@InternetEh) January 10, 2017
Capitalism: I got u pic.twitter.com/nL5qvbJRhQ
4. Man yoga
Finally! A yoga regime that won't upset your fragile masculinity. pic.twitter.com/etQPqnbBfl
— Carly Drake (@runcarly) December 31, 2016
5. Animal - and man - friendly
masculinity is so damn fragile pic.twitter.com/sgqVUueDY5
— Allie (@AllieEtzin) December 31, 2016
6. No need to let Valentine's Day get in the way of being masculine
when u want to show him u care but masculinity is fragile pic.twitter.com/hP2mKgWCDm
— Nili (@sharknoises) December 31, 2016
7. Who says toys are just for girls?
On today's episode of fragile masculinity... pic.twitter.com/rzoiFLSBOj
— Amelia Ulmer (@Ameliarate) December 29, 2016
8. Now you just need man crisps
I can finally eat something other than plain crackers in public! No more hiding in my closet afraid of being exposed. #fragilemasculinity pic.twitter.com/ccwWqKS6HQ
— Sirius Craftworks (@SCraftworks) December 20, 2016
9. The key to being a man
Oh look! I found some #FragileMasculinity in my own hometown! 8D pic.twitter.com/qngzG4BsNp
— Mattias Krantz (@SwedishKuriboh) December 19, 2016
10. Taking masculinity to confusing new levels
Yeah, so, protecting a guy's #fragilemasculinity with something a Domme would make her boy eat out of on the floor XD #EdithApproved ? pic.twitter.com/FGoNmKshlE
— TimTheEnchanter (@ThatGaiaGirl) December 16, 2016
11. Just in case anyone catches you out being all spiritual
Masculinity (and religion) so fragile... pic.twitter.com/pf1jwNZY5d
— Michael Wright (@mjeffreywright) December 28, 2016
12. Chocolate for men
Validating my fragile Asian masculinity? /s pic.twitter.com/y4XU6jeyzn
— William Du (@WillADu) December 25, 2016
13. Now you can wipe the right way
Imagine that your masculinity is this fragile pic.twitter.com/1EQYvacdaX
— Rose Flood (@RoseIsShort) December 23, 2016
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