Bill Gates personally crashed the first plane into the North Tower to distract everyone from the release of the Gamecube

To rebuttle, Nintendo crashed the plane into the South Tower to distract everyone from the release of the Xbox

Sony, in an unrelated plot, crashed their plane into the Pentagon to distract everyone from both.

Sega attempted to crash into Washington DC in order to stay relevant, but much like the Dreamcast, failed to follow through.

Valve did nothing as they're above that kind of childish behavior. Console pesantry KILLS