To me, MGTOW is the fundamental realisation that LTR's with women fail a simple cost/benefit analysis, and that such relationships are often at the expense of male freedom and happiness.

I believe that if we are going to 'convert' the masses, we need to distil our philosophy into a simple question. Possibly, 'In an LTR, what do women bring to the table that cannot be had elsewhere at far less expense, and with greater freedom?