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Meet the Mercers: A Quiet Tycoon and His Daughter Become Power Brokers in Trump’s Washington

Armed with data on an alienated electorate, a hedge-fund magnate and his family shun the GOP establishment to support the winning campaign; advising on cabinet selections

Hedge fund executive Robert Mercer and his family are poised to become major power brokers in Donald Trump's Washington. WSJ's Keach Hagey joins Lunch Break with Tanya Rivero and explains how the Mercers saw the appetite among voters for an outsider candidate as early as 2014. Photo: Sylvain Gaboury/Patrick McMullan Agency

In February 2014, a group of conservative political donors gathered at New York’s Pierre Hotel to strategize about the coming presidential contest.

Robert Mercer, a computer programmer and hedge-fund manager who distrusted the political establishment and loathed Bill and Hillary Clinton, issued a warning: Data he had seen indicated mainstream Republicans such as Jeb Bush and Marco Rubio would have difficulty winning the White House...

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