Days after Nordstrom and Neiman Marcus announced they would stop selling the Ivanka Trump collection due to lagging sales, the brand has also disappeared from Belk, Jet, ShopStyle, and Home Shopping Network.
John Locher / AP
The removal of the first daughter’s brand from multiple retailers follows the widespread #GrabYourWallet campaign to boycott businesses the Trump family profits from.
Ivanka Trump doesn’t have a direct relationship with Jet, ShopStyle, or Home Shopping Network, a brand spokesperson told BuzzFeed News, adding that any Ivanka Trump products they previously stocked would have come from other sources.
Shannon Coulter, founder of #GrabYourWallet, reported the brand’s disappearances from Jet, ShopStyle, and Home Shopping Network on Tuesday after tracking the amount of Ivanka Trump stock across retailers.
Shannon Coulter / #GrabYourWallet
ShopStyle, a shopping “search engine” that links out to other retailers, was selling 1,328 and 1,769 Ivanka Trump items (and around 300 on its UK site) since late November. Both no longer showed any Ivanka Trump items for sale as of Tuesday.
A spokesperson for the website told BuzzFeed News that the site doesn’t hold inventory.
“When our major retail partners remove products from their site it is reflected on ShopStyle.com,” the spokesperson said. “Similarly, corresponding to the decline in demand for Ivanka Trump products our retailers are seeing, we saw the same decrease in demand. We are therefore removing Trump products from our database to allow higher-performing products greater visibility on our platform.”
A spokesperson for Home Shopping Network, which stocked Ivanka Trump products until last week, confirmed the brand’s removal and told BuzzFeed News it was not a politically motivated decision.
Shannon Coulter / #GrabYourWallet
“At HSN we are non-partisan and our product decisions are based solely on a continual evaluation related to our business,” Jill Kermes, the company’s head of corporate affairs, told BuzzFeed News.
“While we don’t take a political position at HSN, we recognize that our employees, our partners and our customers will have wide-ranging views on politics and public policy. That sometimes means people will have differences of opinion, but we welcome and encourage that diversity of thought,” she said.
Belk, a department store popular in the South, also told BuzzFeed News the brand’s disappearance was based on performance.
Belk
“We continually review our assortment and the performance of the brands we carry. And, we make adjustments as part of our normal course of business operations,” a Belk spokesperson told BuzzFeed News.
Despite the brand’s sudden disappearance, which was first reported by Racked, a brand spokesperson for Ivanka Trump told BuzzFeed News that discussions about carrying the brand will continue with Belk, and all retailers.
The first daughter’s brand has also disappeared from Jet, Mic first reported.
A search for “Ivanka Trump” on the store’s website yields zero results.
However, many pairs of Ivanka Trump shoes are findable through Google, where they are all listed as “unavailable.”
Jet also appears to no longer be selling President Trump’s official fragrance, called Success.
Jet
Jet is, however, still selling a large amount of pro-Trump gear — but through retailers that appear to be unaffiliated with Trump.
“The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Rosemary K. Young, the senior director of marketing at Ivanka Trump’s brand told BuzzFeed News. “We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains.”
BuzzFeed News has reached out to Jet.
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