We asked 115 people on the streets of Berlin, London and New York: What is ovulation?

36% knew, and 64% didn’t.

Here’s what they said:

It’s our mission at Clue to make conversations around reproductive health less awkward and information about the cycle, sex, fertility and contraception easily accessible to everyone around the world. Read more about ovulation and fertility in Clue. Just click on the little ‘i’ throughout the app or go to More → Cycle Science.

Voice your opinion. Ask your friends if they know what ovulation is. Share this video with #WhatIsOvulation to help demystify reproductive health - the source of life (!) on this planet.

A huge THANK YOU to our crew:

Erica Avey - Co-producer
John Tattersall - Camera, Co-producer, Post-production
DaumenKino Berlin  - Post-production
Jerome Huber - Sound, Berlin
Iain Coram - Sound, London
Fred Helm - Sound, NYC