This project will only be funded if at least $125,000 is pledged by .
About this project
We will be using the funds for the following:
- BUILD FINISHED GOODS -- We will produce 120,000 units for inventory to fulfill current sales demand and meet our annual sales objectives. To date, we have produced 45,000 packets.
- EVANGELIZE - Expand Sales and Marketing efforts. Evangelize products at the biggest trade shows in the industry. We have several educational and promotional programs in the works to incent consumers to try and learn about our creamers. We won Best of Show at the biggest coffee event in 2016 and scheduled to exhibit at Outdoor Retailer, Expo West and Coffee Fest in 2017.
- LIVE SAMPLING - We are demoing our metabolic fuel creamer weekly, several times at different stores. We share this information socially.
Risks and challenges
We are revolutionizing the creamer world. While there is no change in consumer behavior because 68% of the population already puts creamer in their coffee, there is education required. Not everyone understands the health benefits of good fats.
We have a proven track record of success with Two Moms in the Raw. Through events, demos and smart packaging we were able to elevate the snacking world so that organic, sprouted raw snacks were accessible to all.
We are now up for the challenge to revolutionize the creamer industry, a $3 billion category and make the thinker's creamer accessible to the majority of coffee drinkers.
Learn about accountability on KickstarterFAQ
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I am a very special creamer. I support ketosis in your body, a necessary metabolic process that burns fat for fuel. I have no added sugars to distract me, no competition. Just pure healthy fat to support a healthy mind, metabolism and muscle.
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The combination of organic grassfed clarified butter and nonGMO MCT oil (medium chain triglycerides) in your morning coffee fuel your mind, metabolism and muscle. Get ready to burn fats, not carbs, to fuel your morning. You will enjoy sustained mental and metabolic energy for 3 - 4 hours with our portion-controlled thinker's creamer.
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Ketosis is a natural metabolic state in which fat provides most of the fuel for the body. You can get into ketosis by following a low-carb, high fat ketogenic diet.
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When cows eat grass, they’re healthier. Which means they produce nutritious milk (that’s later made into butter) with more vitamins and minerals. Grain-fed cows produce harmful saturated fat that’s depleted of its vitamins and minerals. Here are some interesting facts:
1. Conjugated linoleic acid (CLA), a fatty acid found in dairy, has been proven to aid in weight loss and promote heart health. Even though CLA is found naturally in dairy, not all dairy is equal! Dairy from grass-fed cows contains five times more CLA than dairy from grain-fed cows.
2. Butter from grass-fed cows has higher amounts of Omega-3 fatty acids, offering a perfect balance of Omega-3 fatty acids and Omega-6 fatty acids.
3. Grass-fed cows produce dairy that’s higher in Vitamins D, A, E, and K2—important nutrients that provide a host of health benefits:
a. Vitamin D regulates calcium absorption, maintains healthy bones and teeth, and is thought to protect against cancer and MS.
b. Vitamin A supports a healthy immune system.
c. Vitamin E is often used to promote the health of the heart, brain and nervous system, and respiratory system. It’s also used for breast health, to protect against cancer, and boost energy.
d. Vitamin K2 is rumored to help those with osteoporosis and bone loss. -
Try my casein and lactose-free creamer. Made without milk fats, I taste delicious, offer a wide range of health benefits, and agree with your gut! Instead of milk fats the casein and lactose free versions use coconut and tree nut butters to cream your drink.
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The thinker's creamer is a perfect alternative t skipping breakfast. Stir me in and drink me up. Whether you put me in coffee, tea, or a smoothie, I make a good meal replacement. I provide you with enough energy and metabolism boosting ingredients to kickstart your day! If you choose to drink me for breakfast, I recommend enjoying a serving of your favorite protein on the side for added energy. My founder Shari loves pairing her Know Brainer butter tea with a handful of raw almonds.