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[–]Charles_Offdensen 0 ポイント1 ポイント  (0子コメント)

It's an appeal to women's vanity and their inferiority complex.

[–]Budee01 [スコア非表示]  (0子コメント)

Prior to 1965 there was no reliable birth control. Then the pill came out. Boom, sex and procreation were no longer linked and women could now have careers while being married and/or having sex.

Before then, biology ruled and women had babies. Often quite frequently. That kept them in the home and dependent on the husband. He's working the wife is not. The wife couldn't have a career so how could she act as if she was better than her husband. They had a division of labor so to speak. This was the pattern throughout history.

After 1965, the pill is widely used. Women can work more or less unhindered by a pregnancy. Toss in the fact that advertisers cater to women and then the media shifts to the new paradigm that women are smart and brilliant in almost everything. Here is an example of that, from 1980.

https://www.youtube.com/watch?v=jA4DR4vEgrs

You see the woman can do it all. Work, be a mom and have sexy time with the husband. Women became super women suddenly in the media.