Longtime AVC community member Jeremy Epstein (who launched the first AVC Meetup in the summer of 2008) has been working on bringing marketing to the blockchain sector.

He asked thirty-three leaders of the blockchain sector to write short one or two page descriptions of why blockchains are important.

They are compiled in a free ebook that is available here.

I read the entire ebook (which is roughly 55 pages) over the past weekend and I was struck by how uneven these short blurbs are.

Some, like the ones by Naval and Jake Brukhman are excellent. You really should go read them. They explain some really important things about the blockchain.

Some, like the ones by William and Joel are solid. I have featured their writing and talks on the blockchain here at AVC a number of times.

But many of these short blurbs are awful. They are full of platitudes and jargon and don’t help the reader connect to why this is important to them.

I told all of this to Jeremy and he was disappointed to hear it. But he also recognized that it was an uneven read.

For me, this ebook highlights the challenges of marketing the blockchain. We have done a poor job of it to date and the sector is full of technologists and mostly empty of marketers.

That needs to change. We need more people like Jeremy and William who can popularize deeply technical stuff and make it make sense to the average person.

I’ll know we are getting somewhere when my Mom understands the blockchain and why it is important to her.

We aren’t anywhere near there right now.