Cult popularity.

Step 1, find someone who has a problem. Here it's dudes who have trouble communicating with women.

Step 2, offer some real advice to help, but call it one part of a larger self success plan. Here it's dress nicely, work out, and act confident, but coded within a philosophy of red pill ideas.

Step 3, slowly add more and more of the cult ideas. Sneak in AWALT. Tell them you know the truth about women. Cling to every random example that's may mirror a red pill philosophy and point at is as "the truth" about women getting leaked out. (Aka, one lady likes to be sexually dominated = all women want domination). The little buzz you get from "recognizing" a pattern will help overcome any doubts about the logic of the pattern.

Add in that the red pill is extremely self serving philosophy and is part of a laeger framework of a very sexist overall culture and boom, you've got a disaster human in the making.