NeoGAF

What the fuck.

that's dumb

Yikes.

Yikes.

WHAT A SHAME

How someone thought this might go down well in the modern social climate is beyond me.

It's tone deaf as all fucking hell...but the most hardcore game my wife will play is Diablo 3.

g2a loves to do stupid shit dont they

What do you expect from G2A of all places? Hardly surprising they'd pull something scummy or backwards.

Not many people seem to give a shit about G2A being scamming resellers that steal from developers so maybe this blunder will get more people to stop buying from them.

Everyone knows women love farming

At least they could have done this inverting the games.

Put the FPS for her and the simulators to him....at least be creative when trying to do something dumb G2A

Scum company is scummy. Not surprised.

Funny thing is that, as a German male, I always assumed that Farm Simulator is only played by German males :p

Apart from that, that newsletter is pretty groan-worthy...

G2A been stupid as ever, what else is new.

Ok I thought this was like a list of co-op games that are easily accessible for a bf or gf that isn't into gaming.


wtf

just because we're on the subject on dumb ask marketing, does that one game still use the scantily clad women to market itself
All i remember was the dialog was some like "Blah blah blah MY LORD" was probably medieval time based/fantasy.

Ignoring that today games are more genderless than ever, Is farming simulator a game for women? I always associate this game with guys on their mid 20's/30's who like machines

This is such bullshit, a game like Life is Strange should be enjoyed by everyone.

Originally Posted by Com_Raven

Funny thing is that, as a German male, I always assumed that Farm Simulator is only played by German males :p

Apart from that, that newsletter is pretty groan-worthy...

Yeah, i'd bet (not much :P) that this is the game that skews the most towards males of the ones listed.

And I was hoping this would turn out to be something positive. Nope.

Originally Posted by Kthulhu

And I was hoping this would turn out to be something positive. Nope.

The only thing positive is that females are even considered in a campaign like this.

Originally Posted by Kthulhu

And I was hoping this would turn out to be something positive. Nope.

My gf is apparently not supposed to like Overwatch even though I've put in 80 hours into it and AND MY GF HAS PUT FUCKING 160 HOURS INTO OVERWATCH.

So manly a game.

I'm mad sorry.

Originally Posted by Indelible

This is such bullshit, a game like Life is Strange should be enjoyed by everyone.

The issue is not the selection of games.

Whilst thou get the girl? Or play like one?

Originally Posted by stan_marsh

Ok I thought this was like a list of co-op games that are easily accessible for a bf or gf that isn't into gaming.


wtf

Lol, same.

I thought "aw, what a cute concept for a list of games." Nope, just backwards asshat-ery. Shouldn't have got my hopes up.

I mean, advertising "grim looking dude with guns" at men and "teenage girl with time powers" at women seems... like, is that not okay? Most women I know would rather play the Sims or Life is Strange than Battlefield or Titanfall. Saying "Battlefield is just for men!" is backwards but saying "hey men, you might like Battlefield" seems like pretty normal marketing to me.

That being said, Overwatch seems to have pretty even appeal to both genders and Farming Simulator always struck me as a game almost exclusively played by men so those are strikeouts. Other than that I don't get the problem?

It's time to stop this. Men can like tractors too, they're not only for women.

Originally Posted by jph139

I mean, advertising "grim looking dude with guns" at men and "teenage girl with time powers" at women seems... like, is that not okay? Most women I know would rather play the Sims or Life is Strange than Battlefield or Titanfall. Saying "Battlefield is just for men!" is backwards but saying "hey men, you might like Battlefield" seems like pretty normal marketing to me.

That being said, Overwatch seems to have pretty even appeal to both genders and Farming Simulator always struck me as a game almost exclusively played by men so those are strikeouts. Other than that I don't get the problem?

Seems needlessly limiting to say any games are for any gender.

Games 4 People.

I should be allowed to be a farmer as well.

Originally Posted by jph139

I mean, advertising "grim looking dude with guns" at men and "teenage girl with time powers" at women seems... like, is that not okay? Most women I know would rather play the Sims or Life is Strange than Battlefield or Titanfall. Saying "Battlefield is just for men!" is backwards but saying "hey men, you might like Battlefield" seems like pretty normal marketing to me.

That being said, Overwatch seems to have pretty even appeal to both genders and Farming Simulator always struck me as a game almost exclusively played by men so those are strikeouts. Other than that I don't get the problem?

This kind of gendered marketing is pointless, exclusive, and regressive.

Are they color coding them blue and pink too? Jesus.

This is so last century.

Originally Posted by jph139

I mean, advertising "grim looking dude with guns" at men and "teenage girl with time powers" at women seems... like, is that not okay? Most women I know would rather play the Sims or Life is Strange than Battlefield or Titanfall. Saying "Battlefield is just for men!" is backwards but saying "hey men, you might like Battlefield" seems like pretty normal marketing to me.

That being said, Overwatch seems to have pretty even appeal to both genders and Farming Simulator always struck me as a game almost exclusively played by men so those are strikeouts. Other than that I don't get the problem?

Yeah, I'm inclined to agree. I definitely don't think it's a problem.

In my experience, sisters, ex gf's and customers who I serve games to at work, this logic is correct.

It may seem dumb but the sheer amount of people who ask me or have asked me, "can I play The Sims because that's more of a girls game" and "Hi, do you have any girls games like The Sims or Life is Strange in stock?" etc is staggering. So no, I don't find this sexist or anything at all.

Overwatch though is defo a Unisex game.

I honestly don't see the problem. Stop trying to make something out of nothing people.

Lol, I thought it meant games for couples, like Lovers in a Dangerous Spacetime or Affordable Space Adventures or other cute co-op games. Though I suppose then people would've complained the name of the sale excluded gay and lesbian couples...

But then, why would G2A give a fuck? They're already the largest facilitator of stolen video game key sales on the internet, and the people who buy from them and the scumbag streamers who advertise them don't care. Why would a little casual sexism bother them now?

Originally Posted by Pop-O-Matic

To be fair, this isn't the worst marking stunt I've seen pulled by PC game key seller...

This actually made me feel sick. Disgusting.

Originally Posted by Titanoboa

Seems needlessly limiting to say any games are for any gender.

I think that's reading too much into it. I don't see anything in the ad saying "women can't play Overwatch, Overwatch is for men" - I just see it saying that a man you know may enjoy you buying Overwatch for him.

I guess it's part of a larger "gendered" culture in the industry, but I feel like we should be more critical of EA pushing out male-dominated "Grim Moody White Dude in: Shooting Game" than companies advertising intentionally masculine games to male audiences.

But I don't know this company so maybe there's context I'm missing.

Farming Simulator for her? Hahahaha. Oh my, what a treat!

"Get your lady some virtual hard labour for Christmas!"

Originally Posted by stan_marsh

My gf is apparently not supposed to

Ok, as shitty as this is, let's not misconstrue this as some guidelines for what someone can play.

Some things with genuine intentions can lead to bad results, including creating a dichotomy between the sexes. They absolutely deserve to get put on blast for that, but even then a line exists.

Social Justice warriors unite!

Kidding BTW.

Good to see that G2A is giving just as much respect to their customers as they are to game developers.

The day it closes its doors I'll be a happy man.

who gives a fuck

Originally Posted by Greatest Ever

Ok, as shitty as this is, let's not misconstrue this as some guidelines for what someone can play.

Some things with genuine intentions can lead to bad results, including creating a dichotomy between the sexes. They absolutely deserve to get put on blast for that, but even then a line exists.

Yea, I can't say I'm not emotional right now. Sorry.

Gotta tell my wife to stop playing Dishonored 2 and to go buy and start playing something like Sims instead.

Should go over well.

Originally Posted by stan_marsh

but why? Why even do this? You don't speak for everyone so just advertise for the game itself not the target audience. It's so archaic.

We have moved passed this.

They could have done a valentines list of games couples can play.

If the marketing doesn't work, then who cares?
Let's say it's wholly redundant (and I'm not convinced it is, if you're wanting to sell something), then surely we just ignore it? We're not purchasing anything. In fact, we're having nothing to do with any aspect of it.

It seems like it's a failed imitation of what loads of shops do with gifts around Christmas, and in an unusual twist, GAF is giving it more attention than it deserves. The fact we're discussing it proves that.

Originally Posted by Easy_D

I like The Sims and Life is Strange, am I a girl now? Are (the ton of) girls who like Overwatch men?

This is what I mean. Come on now.

If your perceptions of yourself are so fragile that you see an advert saying 'for him' as a contest of your gender, there might be something wrong.

Originally Posted by Fixins

who gives a fuck

Generally a bad response to make to any thread here, just FYI. People get pretty annoyed at responses like this so you're better off not clicking on threads you aren't interested in.