New York Times subscriptions soar tenfold after Donald Trump wins presidency

President-elect Donald Trump walks through the lobby of the New York Times following a meeting with editors at the paper on November 22, 2016 in New York City.
Spencer Platt | Getty Images
President-elect Donald Trump walks through the lobby of the New York Times following a meeting with editors at the paper on November 22, 2016 in New York City.

Despite endorsing Hillary Clinton and enduring Donald Trump's repeated criticisms, The New York Times said paid subscriptions online and in print have soared since Election Day.

From the election on Nov. 8 through Saturday, the Times has seen "a net increase of approximately 132,000 paid subscriptions to our news products," the media giant said in an exclusive statement to CNBC.

The statement was issued in advance of a CNBC interview with New York Times CEO Mark Thompson.

"This represents a dramatic rate of growth, 10 times, the same period one year ago," the statement said.

The most recent dust-up with Trump came last week, when the GOP president-elect tweeted on the morning of Nov. 22 that he had canceled a planned meeting with the Times.

Later that day, Trump tweeted the meeting was back on.


In the on-the-record interview that finally took place with Times reporters and editors, Trump spoke on many topics, including that he did not intend to press an investigation of Clinton over emails and was keeping an open mind on whether to pull out of the Paris climate change accord.

The Trump rally in paid subscriptions at the Times also came despite its editorial board's September endorsement of Democrat nominee Clinton for president.

The Times is not the only media group benefiting since Election Day.

Tronc Inc., formerly Tribune Publishing Company, told CNBC its properties have seen "an average increase of 29 percent in paid digital subscriptions during Election Week."

"At the Los Angeles Times, our largest publication, we have seen the greatest increase in paid digital subscriptions. Election Week delivered all-time highs for new paid digital only subscribers at the LA Times, with paid digital subscriptions increasing 61 percent during Election Week," the media company said, adding digital subscriptions at the LA Times have also been up 47 percent over the last two weeks.

At The Wall Street Journal, orders and new subscribers were up 300 percent on Nov. 9, versus an average Wednesday. The wsj.com website saw uniques on Election Day and the day after deliver "the highest volume since February 2014, amounting to a 45 percent increase from the previous record, despite keeping the paywall up."

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