Donald Trump didn't spend nearly as much on advertising as typical presidential candidates, and he didn't have to -- he relied on billions of dollars of free mentions in media ranging from major TV news networks to Buzzfeed and Twitter instead. The real estate magnate got $4.96 billion in free earned media in the year leading up to the presidential election, according to data from tracking firm mediaQuant. Over the past 12 months, the president-elect received more than $800 million in free earned broadcast media, compared to $666 million for Clinton, and $2.6 billion in free earned online news attention, compared to $1.6 billion for his rival. He edged out her and other major political names in American and worldwide newspapers as well.
