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The Cognitive Dissonance Cluster Bomb

Earlier this week CNN.com listed 24 different theories that pundits have provided for why Trump won. And the list isn’t even complete. I’ve heard other explanations as well. What does it tell you when there are 24 different explanations for a thing?

It tells you that someone just dropped a cognitive dissonance cluster bomb on the public. Heads exploded. Cognitive dissonance set in. Weird theories came out. This is the cleanest and clearest example of cognitive dissonance you will ever see. Remember it.

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I Answer Your Questions About Predicting President Trump

Did the United States Just Elect a Monster?

No. Clinton’s team of cognitive scientists and professional persuaders did a terrific job of framing Trump as scary. The illusion will wear off – albeit slowly – as you observe Trump going about the job of President and taking it seriously. You can expect him to adjust his tone and language going forward. You can expect foreign leaders to say they can work with him. You can expect him to focus on unifying an exhausted and nervous country. And you can expect him to succeed in doing so. (He’s persuasive.) Watch as Trump turns to healing. You’re going to be surprised how well he does it. But give it time.

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Thank You for The Best Year Ever

Election Day is upon us and I wanted to take a moment to thank everyone who has been reading this blog, following me on Twitter, or tuning in to my coffee talks on Periscope. This has been the most fun I have ever had in one year. Hands down.

We made friends online, and in person. We learned a lot. We laughed a lot. And we fought hard for what we thought was right for the country.  It really doesn’t get better than this.

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Vote with a Friend (for safety)

The odds of mischief and violence on election day this year are alarmingly high. For your safety, I recommend that you don’t wear any Trump-related hats or clothing. That’s just asking for trouble. 

You might also want to meet a friend or family member near your voting place so you can vote together, just to feel safer. To make it easy to meet up with a friend, I recommend using my start-up’s new app: WhenHub. (It’s free.)

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