pretty simple really. the betas who give women attention and affection to easily for free, get 0 pussy. they already gave the girl what she wants. watch how a guy who is good with women behaves. he doesn't give her what she wants, or he dangles validation in her face till she keeps going further and further to impress him.

think of it like an exchange, pussy for validation. you dont just hand away the validation for free, you make the bitch work for it. of course this really only works if your good looking and confident acting anyway. its not like women give a shit if some ugly awkward dude isn't giving them validation fast enough.

TLDR; treat women like shit.