The first center-less handbag designed to change the culture and business of fashion forever. All we need is you. #thehauteblock
This project will only be funded if at least $5,000 is pledged by .
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Fashion has become an extremely underwhelming barrage of mainstream mediocrity and uninspired clothing lines.
The only way to raise the bar in the fashion industry is to create a society and underground fashion culture where the creation of inspired designs are based solely on imagination and not trends.
I am humbly requesting that you help me be the change necessary in the fashion industry.
I want to establish a secret underground fashion laboratory called 'The Haute Block'.
This fashion laboratory will be funded by you, private investors, with no access granted to others, thereby, this fashion house will NOT be made public and will be completely off the grid.
Only investors will have knowledge of future designs, business plans, strategies, location, affiliate collaborations, etc.
The only time the public (non-investors) will hear of 'The Haute Block' is when a product is released for sale. All other information will be kept and guarded in-house at all times.
This marketing strategy of releasing a new product under secrecy is the gold standard of marketing strategies established by Apple/Mac long ago.
When was the last time you saw lines of people waiting to buy the next fashion design? This never happens in fashion.
However, you see lines of people waiting for Apple products all the time because Apple has built a culture of anticipation for their flawless, beautiful innovation.
I want to bring that level of anticipation to the fashion industry with my underground design laboratory The Haute Block, and it all begins with my couture handbag project called the 'Domina Halo'.
My Domina Halo handbag is the first center-less handbag where all of your personal items fit within the frame, leaving the center space open, for an amazing and striking design style that is undeniably beautiful and innovative.
I am fully aware that SHOWING how the 'Domina Halo' handbag works is NOT pictured. As of now, it is a trade secret, Upon funding, all will be revealed to the members in exhaustive detail.
However, so you are aware of the validity of this project, I was a finalist in the Chicago Red Eye 2016 Design Awards only a few weeks ago with my Domina Halo design.
This product and design is very real. Please google 'Red Eye Chicago 2016 Big Idea' and you can validate my participation.
You can also visit my Instagram to see my up and coming fashion house and design lab as it is growing to be an innovative powerhouse.
The 'Domina Halo' is only one of my many designs to be realized if The Haute Block Laboratory gets funded.
If I am honored to have my laboratory funded by you, I will unleash designs that not only boggle your mind, but make you proud of being apart of a fashion movement that will be unlike anything the world has ever seen.
Please think about funding this fashion movement and let me style your imagination.
Design and Conquer,
Federation Jones
I have only created prototypes of my designs. Full product design will commence if I am blessed to have my laboratory funded.
Upon launching The Haute Block LAB, I will seek outside suppliers that will give me access to the better quality materials needed to design my products at the highest level, however, I will require these suppliers sign a non-disclosure and secrecy statement in order to work closely on my projects.
I have not experienced a problem with any third-party agreeing to sign my NDA and secrecy agreements, however, because I am a start-up, I can see some suppliers being hesitant to do all that I will require.
I will not work with anyone that does not agree to my written standards/agreements.
This may take a little longer than desired to align myself with the proper suppliers willing to adhere to all restrictions, but rest assure, I will make it happen.
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