Has Donald Trump destroyed his brand and his business? The GOP nominee stands to lose more than the election
Trump's D.C. hotel is a flop, his New York condos are declining in value and celebrities have turned against him
Topics: 2016 Presidential Campaign, Donald Trump, Elections 2016, Trump Organization, Elections News, Business News, Politics News
If the polls hold up and Republican nominee Donald Trump loses the election next month, America will have dodged many bullets. One of them will be the prospect of having a president who thinks he can avoid conflict of interest by turning his privately owned international brand and real estate business over to his children while he’s in office.
With the exception of one big story in Newsweek that issue has not been seriously pursued by the news media, even though it would have literally been impossible for Trump to properly carry out the duties of the office had he won, given the nature of his business and the legal problems that would have ensued if he tried to extricate himself from it. Trump would have had to unwind his businesses years before running for president to avoid being paralyzed by conflicts.
He may come to regret not having done so, even though he’s probably going to be back to full-time “dealmaking” in about three weeks. We don’t know how much he was worth when he started this campaign but reports are suggesting that it’s a lot less today. The Trump brand has a problem and it’s spreading beyond his consumer goods to his real estate holdings.
Earlier this week, The New York Times reported that regular customers for his consumer goods are throwing out their Trump merchandise in small acts of rebellion against his baleful candidacy. And some of Trump’s well-heeled customers are now boycotting his hotels and golf courses and refusing to dine in restaurants on his properties. One retired doctor interviewed for that story canceled an $18,000 vacation at Trump’s Doral golf club with 11 of his buddies, saying, “For me, it’s an ethical statement.”
Ivanka Trump’s clothing line has been similarly affected. Her customers are young working women — few of whom are voting for her father. And she is obviously concerned, although in typical Trump fashion the woman everyone sees as the classy face of the Trump empire reacted very much like her father earlier this week, when quizzed about his “rigged election” talk at the Fortune Most Powerful Women Conference in California. She said this:
I will tell you that the media has been vicious and, look, there’s a lot of businesspeople in the room. We’ve all had articles written about us by the business press that we say, “Hmm, you know, that wasn’t exactly fair,” or, you know, the fact-check — there’s a few things off. But you know, this has been, this has been a different level. And look, we take it personally. Obviously, there are some things said that are deeply personal, but just on a less emotional example this week or in the last couple of days, I saw on the front cover of The New York Times a story talking about how the Trump brand was being decimated due to the campaign.
She further complained that the Trump Organization had provided all kinds of statistics challenging the Times’ conclusions, but the paper refused to listen. She said, “I think that the bias is very, very real. And I don’t think I would have said this to you even a year ago. I don’t. But I’ve just — I’ve seen it too many times. It’s tremendous.” Since the question was about the campaign and she immediately launched into a diatribe about the media being unfair to the business, it’s logical to assume that she is feeling the pressure in that regard.