全 13 件のコメント

[–]poodlepaws 4ポイント5ポイント  (6子コメント)

Nice write-up. What is H&G's relationship with these campaigns? Do they supply PR & media relations at a cost? Are they exclusive, do they handpick these campaign, or can anyone pay them to represent them?

[–]splenetic[S] 2ポイント3ポイント  (2子コメント)

I don't know how close the relationships are. Given how much H&G staff names are all over the campaigns - often to the exclusion of less important posts such as engineers or programmers - they're obviously keen to be the public face of these projects. It wouldn't surprise me in the slightest if the Neptune Suite's weekly "Let's ask an irrelevant question to at least make it look like we're providing regular updates" comes from some H&G staffer rather than anyone at Neptune Inc.

I wonder if, maybe, some of these projects are actually being run from overseas but are using H&G's Canadian presence to lend a more "legitimate" air to the campaigns?

[–]exclamationmarek 2ポイント3ポイント  (0子コメント)

As far as I know, on Indiegogo your location doesn't matter. On Kickstarter you can only start a campaign if you have a registered company in one of the supported countries, and the campaign will collect and display money in the currency of that country (so for example, SEK for Sweden, and you can't have a campaign if you're from Ukraine for example). Some campaigns hire the services of US based companies to circumvent this (for better or for worse).

Indiegogo doesn't care. So BioRing would't need the assistance from anybody to set up their campaign as it is now. It has to be a different reason than faking location, at least for them.

[–]poodlepaws 1ポイント2ポイント  (0子コメント)

Interesting, you're probably on to something there. I wonder if the firm gains any equity for their sponsorship

[–]MathildaIsTheBest 2ポイント3ポイント  (0子コメント)

According to their rather unprofessional intro video at their website, it seems like they are a PR firm that also helps to create Indiegogo campaigns. So probably their clients often come to them with nothing more than an idea (and their fee, of course) and H&G designs and promotes the Indiegogo.

[–]m1stergadget 0ポイント1ポイント  (1子コメント)

Hi, my name is Corey Herscu and I am one of the named parterns at H&G. Our relationship is solely as a hired agency, paid to build and promote the campaigns that we choose to work with. We hand-pick every single campaign we align with, and for the most part, have not been off with our choices. I assure you, we value our brand reputation and relattionships with media too much to work with 'any' campaign.

[–]splenetic[S] 0ポイント1ポイント  (0子コメント)

Why did you delete the long, rambling post that you put up here about an hour ago where you:

  • accused me of being part of the BioRing campaign trying to besmirch your delightful PR company (oh do fuck off, there's a love)

  • say that BioRing is a scam that has made multiple false statements as well as ripping you off for "tens of thousands of dollars" by not paying you for the PR you've done?

  • admit that you have done no due diligence on any of the IGG campaigns that you do PR for?

But if you are now saying that you oh-so-very carefully hand-pick the campaigns that you are involved in, why are you doing PR for such blatantly obvious bullshit as BioRing, Neptune Suite and Shiftwear?

P.S. If it helps I've still got a copy of the post you originally put up. I'd be more than happy to re-post it to refresh your memory.

EDITED TO ADD: I note that the curiously-named Mr Herscu has now re-instated his deleted comment. He's still claiming that I'm part of BioRing. What a buffoon.

[–]skizmo 2ポイント3ポイント  (0子コメント)

If H&G are such experts at awareness, how are they not aware that most of the projects they're involved in are total bollocks?

They totally are... you simply are not 'aware' of their real motivation...

[–]Illustrox1 1ポイント2ポイント  (0子コメント)

They are no different than a front company used by mafia or gangs. They create and maintain the public presence for the criminals behind the scene.

[–]SnapshillBot 0ポイント1ポイント  (0子コメント)

Snapshots:

  1. This Post - 1, 2, 3, 4

  2. top-quality, flexibly-funded indieg... - 1, 2, 3

  3. BioRing - 1, 2, Error

  4. Pinch VR - 1, 2, Error

  5. Shiftwear - 1, 2, Error

  6. the Neptune Suite - 1, 2, Error

I am a bot. (Info / Contact)

[–]m1stergadget 0ポイント1ポイント  (2子コメント)

This is Corey Herscu, one of the partners at Herscu & Goldsilver. I am responding to the original post by shittykickstarters, which, if there is any doubt among the perceptive members who commented, was written in an attempt to deflect blame from the BioRing campaign for what I am about to disclose. It will also become clear why this poster has maliciously disparaged our name and reputation: he's blaming the victim.

Yes, we are a real Canadian publicity firm that promotes crowdfunded campaigns. And yes, we represent innovative applied technology start-ups that use crowdfunding platforms like Kickstarter and Indiegogo to generate seed capital, market exposure, and a customer base. We are not, however, involved in the management of the campaign or in any aspect of the product development. We rely on the campaign owner(s) to be truthful and honest with us.

As a publicity firm, we also take a risk with crowdfunding, just like the backers. Our agreements with campaign owners are typically based on a percentage of funds raised. Their success is our success. And their failure is shared and felt by us. We did faithfully and diligently represent BioRing on various social media platforms until the original funding deadline, but the campaign owner then refused to pay our fee, per our standard written agreement. Soon after, it came to our attention that concerned backers and consumer advocates had set up a Facebook group and page accusing BioRing of being a vaporware scam. After further investigation, to our horror, we concluded that the accusations were true: BioRing was based on non-existent micro-miniature components and a see-through rendering made from a hand-drawn sketch, not an actual electrical schematic or working prototype.

Furthermore, we learned that some of the claims and promises made in the campaign are utterly non-feasible - namely inductive charging over a curved surface and through conductive metal. The campaign also offered a limited edition of 40 18K gold bands for $300 above the standard ceramic material, however buried deep in the FAQs at the bottom of the campaign, this edition is specified as gold-FILLED, not solid gold. This is deceptive advertising that is criminally actionable.

It also became clear from the nature of the frequent campaign updates that BioRing has no working prototype, no intention of showing or producing one, and is only concerned with bilking more money out of unsuspecting backers by asking them to upgrade to more expensive materials and purchase an extended warranty/14-day return guarantee for an additional $35 per ring.

Finally, BioRing falsely claimed to be in partnership with BackerKit for product surveys and fulfillment, and prominently featured the BackerKit logo in the campaign's main page. However, a representative from BackerKit denied the service provider ever had a working relationship with BioRing, and forced Indiegogo to remove the logo from the campaign. A quick scan of the campaign comments page makes it clear that BioRing has no method or system for collecting and confirming survey responses, leading to widespread frustration and distrust among backers.

In light of BioRing's refusal to honor our agreement, its unprofessional and dishonest communications, its blatant misrepresentation of their product, and its refusal to issue refunds on demand, we have taken the unprecedented decision to join forces with the victimized backers and investigative journalists who are working to expose the BioRing scam. Given the refusal of Indiegogo to suspend the campaign despite increasing backer complaints and violation reports, the BioRing 'scampaign' continues to lure new backers and bilk them of their hard-earned money and trust. We urge everyone commenting on the original post and reading this response to visit the Facebook page below, which is dedicated to educating the public about the BioRing scam.

https://m.facebook.com/BioRingFraud/

We have also locked the BioRing team members out of their own Official BioRing Facebook page, Twitter account, and YouTube channel, which we created and maintained as part of our original agreement. Instead, we have allowed volunteer consumer advocates to speak directly to anyone who sends a message to the BioRing Facebook page, warning them of the scam, and urging them to file charge-backs with their credit cards while there is still time, since BioRing and Indiegogo refuse to issue refunds. On Indiegogo, the BioRing team has falsely claimed that the official Facebook page has been hacked by "greedy and jealous competitors," and that they are attempting to restore it. That is a flat-out lie, since we are the page's sole administrator.

This has been a very difficult and humbling experience for us. We are victims of the BioRing 'scampaign' no less than its 3,000+ backers, except that our losses are in the tens of thousands of dollars, not just a few hundreds. As a small firm, this has devastated us, and we have no means of recovering our losses. We learned a painful lesson about misplaced trust. Moving forward, we will hire engineers and other consultants to vet each and every technology-based campaign and ensure that we are supporting a viable project and that the claims and promises made in the campaigns are credible. No other publicity, marketing, and promotional firms currently go to such lengths, but in light of the fiscal damage and harm to reputation scams like BioRing can cause, they may have no choice. We will also change our policy regarding who we partner with, given he difficulty of legally pursuing breach of contract in a foreign country. Finally, we will join the many consumer advocates seeking to reform the crowdfunding business model, which offers little to no protection for backers, while allowing scams and poorly managed projects to exploit the platform.

If anyone wishes to discuss this issue with us, we invite you to write us at c at hgdreamte.am

[–]splenetic[S] 0ポイント1ポイント  (1子コメント)

Ooh goody, you've re-posted this after deleting it! Right, let's get to it:

I am responding to the original post above - which, if there is any doubt among the perceptive members who commented, was written by the BioRing campaign in a desperate attempt to deflect blame for what I am about to disclose.

Are you seriously claiming that I'm a member of the BioRing campaign and I originally posted this to divert attention? BioRing, a campaign that I described as "total bollocks"?

Tell me, are you on drugs?

For the record, no I'm not a member of any Kickstarter, Indiegogo or indeed any campaign whatsoever and I have no connection at all to the BioRing scammers. Which is more than can be said for you of course. As much as you like to claim you're an innocent victim in this, your company has aided BioRing in perpetrating and continuing this scam. You should be ashamed of yourself.

Our agreements with campaign owners are typically based on a percentage of funds raised. Their success is our success. And their failure is shared and felt by us.

[tragic, heart-rending tale of woe elided]

We are victims of the BioRing 'scampaign' no less than its 3,000+ backers, except that our losses are in the tens of thousands of dollars, not just a few hundreds. As a small firm, this has devastated us, and we have no means of recovering our losses.

So what you're saying is that you effectively offered a foreign company an unsecured line of credit by providing services prior to receiving payment. And you did that without performing any due diligence whatsoever. Does your accountant know that you're so cavalier with your company's finances? Have you offered your other crowdfunding clients such as Shiftwear and Neptune Suite similar deals? What are you going to do when they fall through like BioRing has?

What's also quite clear is that your concern for BioRing's backers only started once you realised that you have been ripped off. If BioRing had still been paying your bills would you be at all bothered that they were ripping off their backers?

Do you care at all about the backers of the Neptune Suite (a year late with not a sign of anything other than computer renders) or Shiftwear (never shown a single picture of any of their technology plus lots of evidence that they simply cannot do what they're claiming)? Or have you not bothered growing a conscience about them because they're still paying your bills?

[–]m1stergadget 0ポイント1ポイント  (0子コメント)

Hi, please understand I don't use reddit often and it was an honest mistake. I deleted and reposted to correct an error in the post.