The unlikely-named Herscu & Goldsilver PR company proclaim themselves as "The Awareness Experts" and are linked to a number of top-quality, flexibly-funded indiegogo campaigns.
For example, their name is all over BioRing. This ambitious project will track your calorie intake and consumption, protein intake, heart rate, activity and much more all in a $200 ring that's maybe 1mm thick. I totally believe this will be a winner.
They're also promoting Pinch VR, a phone case that unfolds into a VR headset along with tiny, multi-touch capable gesture-control rings that you slip on your fingers to manipulate what you're seeing. Expected shipping date? Nov 2015. Actual progress? I haven't seen anything more than the 3D-printed "prototype" that looks, to me, like the lenses are way too close to the screen to be usable. But I'm sure it will work and that, one day, they'll actually ship real products to their backers.
And Herscu & Goldsilver are media relations for the inimitable Shiftwear, the project that's raised nearly a million dollars to produce sneakers out of HD colour e-ink displays and that has not managed to produce anything other than pre-rendered images and photos of their offices. But I cannot believe that they will fail at this - they'll be charged from the energy produced while you walk! It's not just cool, it's green!
Finally, H&G are also "supporters" for our old friend, the Neptune Suite. Which is six months late and has had no updates about production progress but keep up a steady stream of pointless "questions of the week".
If H&G are such experts at awareness, how are they not aware that most of the projects they're involved in are total bollocks?
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