The world's first backpack designed to make twenty pounds feel like ten.
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$264,535
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The world's first backpack designed to make twenty pounds feel like ten.
About this project
- Exterior: High quality scratch proof PU
- Interior: Matrix-3D Polyester
- Zero-G 4-point independent suspension
- Interchangeable lower suspension strap
- EVA water/shock resistant base
- 100% Water-resistant
- Water-resistant zippers
- Magnetic locking hardware
- 12 Unique storage compartments
- Laptop compartment: Zero-G 15 fits up to 15” laptops, Zero-G 13 fits up to 13” laptops
- Padded iPad compartment (Fits iPad & iPad mini)
- Detachable iPhone sized pockets (Fits iPhone 6 & 6 Plus)
- Utility hatch (Designed for electronic accessories & essentials)
- Pen slots & key ring
- Concealed wallet pocket
- Padded shoulder strap for extra comfort
- Zero-G 15": 13.5W x 19L x 5.75D (Inches) / 34W x 48L x 15D (CM) • 3lb / 1.4kg
- Zero-G 13": 12.75W x 17.5L x 5.25D (Inches) / 32W x 45L x 13D (CM) • 2.4lb / 1.1kg
Imagine a backpack not limited by gravity. One built with a weight-dispersion mechanism based on the suspension systems found in contemporary racecars, delivering a travel experience unaffected by bumps and vibrations — isolated from external irregularities to deliver a smooth and weightless trip.
World's First Backpack with 4-Point Independent Suspension
Introducing Project Zero-G: The ultimate backpack. With the world's first 4-point independent suspension - a dynamic system that maximizes comfort by minimizing weight – Zero-G offers the most comfortable and responsive wearable experience in the world.
The problem with today’s backpacks is their static design, making them both unresponsive to changes in motion and uncomfortable to wear. This issue negatively affects your movement, exaggerating weight and straining your back. Backpacks shouldn’t be a burden — they should make your life easier.
As modern adventurers, we found that we needed a backpack that would both lighten our load and adapt more flexibly to our constantly changing environment. That’s why we launched Project Zero-G. After over 18 months of meticulously considering all of the existing limitations of traditional backpacks and obsessing over every functional and aesthetic detail, we finally designed the backpack of our dreams, developing original wearable technology in the process.
Unlike conventional backpacks — which have stiff straps that stress the back while traveling over uneven terrain— Project Zero-G is equipped with a 4-point suspension system, allowing each strap to move independently in reaction to kinetic forces. This elastic transfer of weight absorbs shocks and reduces the effect of gravity, counterbalancing impact energy for a superior user experience. By developing this innovative suspension system, and paying a great deal of attention to aesthetic refinement, we’ve been able to create an aerodynamic backpack that minimizes load, enhances posture, and not only looks fast, but feels it.
Let our suspension take the weight, not your shoulders.
Project Zero-G distinguishes itself from every other backpack on the market through both its design and its unique suspension system. Each of our backpack’s straps has both an upper and lower suspension — independent shock-absorbing points that reduce stress by distributing impact. The tops of each strap are connected with durable bellows — springy and permanently attached — while the bottoms are interchangeable, letting you fine-tune your Zero-G’s suspension to match your load and activity. Just like a vehicle’s suspension is adjusted to its cargo (with harder springs used for heavier loads), Project Zero-G can be calibrated to compensate for any additional weight. From hard to soft, the included suspension sets offer 3 spring rates: heavy-duty, normal, and light.
Regardless of the intensity of your adventure, Zero-G technology will unburden your shoulders and smooth out your ride, delivering an unparalleled, gravity-negating backpack experience.
Even though the back constitutes one of the strongest muscle groups in the human body, it is extremely susceptible to injury. Consistent stress on the shoulders from carrying a heavy load can result in chronic lower back pain and spinal trauma that affects flexibility, mobility, and athleticism. The main goal of the Zero-G project was to create a system that protects the back by reducing the amount of pressure levied on your shoulders while you’re in motion; we were successful. Thanks to our proprietary suspension system, the effective force transferred to your shoulders while you walk, jog, or run is substantially reduced, and the faster you move, the greater the reduction in force. Students, travelers, and athletes will appreciate a 25% reduction in stress as they rush to class, through a terminal, or up a mountainside.
Distinctly modern, Project Zero-G champions minimalism and functionality. Its two main storage areas — a primary compartment and a utility hatch — can be navigated with just one hand, both saving you time and keeping you organized.
Opening wide like the hood of a car, Zero-G’s swivel hatch lets you instantly see all your accessories and essentials. Spacious and logical, this partitioned area includes a dedicated iPad compartment (ready for your mini or full-size device), pen slots (perfect for your multifaceted KP MultiPen), and a concealed pocket for your wallet.
Our backpack’s easy-access main section is hooded with a water-resistant top (in fact, the entire bag is 100% water-resistant, even its YKK zippers), keeping your stuff safe from the elements. Inside, you’ll also find a ring for attaching keys — which you can secure onto your KP Utility Hook II. And since the Zero-G’s main buckle is magnetic, you can snap it on and off single-handedly.
Sliding in sideways, your laptop has its own safe room that accommodates machines up to 15-inches in size and guarantees 360° protection. Your smartphone also has its own special hideout: a detachable travel pocket, furnished with magnetic snaps and a micro-velvet interior (available in 2 sizes, accommodating either an iPhone 6 or 6 Plus).
World's First Backpack with Protective EVA Base
Engineered to protect, Project Zero-G is the world’s first backpack designed with a water-and-shock-resistant EVA base. Like the soles of high-performance running shoes, this impenetrable EVA bottom is both durable and flexible. Protruding from its base are 2 elevated bumpers; as the Zero-G’s first points of contact with the ground, they enhance protection by creating a buffer between the Zero-G and any surface.
EVA stands for Ethylene-Vinyl Acetate
Innovative, elegant, and functional — with 12 individual storage compartments, an ultra-matte, scratch-proof PU leather exterior, and an interior covered in a 3D polyester matrix design — Project Zero-G is the next-generation backpack from KP’s ever-evolving line of groundbreaking products.
Modern sophisticated cars are equipped with adjustable suspension for ride comfort and performance on different road conditions.
The Zero-G system allows you to fine-tune your backpack's suspension to match the load and the activity.
The new KP Utility Hook II is convenient, sleek and durable. It can be attached to the key ring of the Zero-G backpack. Perfect for your keys or pocket tools. It also has a built-in bottle opener and LED flashlight.
Made of wear-resistance zinc alloy. Weight: 1.2 oz / 34 g
Dimensions: 3.3”L x 1.3”W x 0.3”D (Inches) / 85L x 33W x 8D (MM)
KP is all about good design that makes your life easier. Our new MultiPen combines a ballpoint pen, tablet stylus, laser pointer and flashlight; all the essential tools in one elegantly designed pen. With the KP MultiPen you'll never need to fumble around for the tool that you need.
- A durable rubber tip that won’t scratch the screen of your device and allows the user to type accurately
- Black ink rollerball pen for smooth, crisp & clear writing
- A laser pointer that projects up to 500 yd / 457 m
- Ultra bright LED flashlight
- Body made of solid copper with matte finishing
- Weighted and balanced for a smooth and delicate feel
Learn more about the KP Duffle
KP> KEEP PURSUING is a small design start-up based in Los Angeles, CA. Our team is comprised of members who have different talents and skills, but who all work towards the same goal: to blend art, function and innovation - harmoniously - with design.
Thank you for believing in us. We can't wait to have you experience the amazing Zero-G backpack.
Thanks to all the people who helped put this project together. DP: Powell Robinson, Gaffer: Eitan Almagor, Cam Op: Adam Morely, Drone Op: Brian Bloss, Actor: Evan Gomez, Omar Ting, Sound Score: Kyle Hnedak, Voice Over: Jon Drew, Copy Writer: Dominik Sklarzyk, Antelope Valley Harley-Davidson: Scott Kellerman, Candy Shipley. Pattern maker: Tang Liang, Coordinator: Wang Sheng-Jian. Special thanks to Stone Yeh. We couldn't have done it without your support!
Risks and challenges
If the KP Zero-G backpack is successfully funded we are extremely confident we will be able to produce the bag and have it to backers by December 2016. All parties involved from material wholesalers, manufacturing company, etc. are ready to go. The funds raised are going directly into the production/manufacturing of the bag. Though we do not see any direct risks, there is always unforeseen circumstances that may present themselves during production. However it is our #1 goal to get you a quality bag you are excited about, and we will do all in our power to make that happen.
Learn about accountability on KickstarterFAQ
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The magnetic buckle is made by Fidlock. It allows the backpack to be easily-closed, but for people to open it, it can be nearly impossible to undo the buckle unless they know the trick. We have posted a short video of how the buckle works in details. Please check it out on our social media pages:
Instagram: @keep_pursuing
Snapchat: @keep_pursuing
Facebook: facebook.com/KeeppursuingIt was our goal to not only make a sleek-looking backpack, but also guarantee the SAFETY of our backers’ personal items. For everything we do, you backers are the most important people.
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The entire backpack is water-resistant, which means your important belongings will remain dry even in heavy rains.
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Your card won't be charged until the campaign is over. You can still adjust your pledge up until then.
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Right now we are aiming for our backers to receive their products in December, 2016. But it is difficult for us to say exactly when you will get them. Because Kickstarter isn't an online store and pledges are not orders. When backers pledge for something they are funding, not ordering. Most of the project creators don't have existing inventories, where they manufacture and ship immediately. We will stay honest because we want to build a trusting relationship with our backers. But we will not hesitate to try our best at all times to get the shipments out as soon as we can. For our backers, we hope you understand this and enjoy the Kickstarter experience. We appreciate all of your support, your patience, and your participation in helping the Zero-G campaign be a successful one.
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The PU leather we chose is one of highest quality materials. Under normal usage, the Zero-G should be able to last at least 3 years without peeling. However, this varies depending on your environment and how you handle the backpack.
There are also paddings in-between the exterior PU leather and the interior lining of the backpack. This means you don't have to worry about stretch marks or the backpack losing its shape.
PU leather requires very little maintenance such as cleaning and wiping dirt or dust from its surface. It is not only dirt-resistant but also water-resistant. As long as you are not soaking it into water for a long time, it will keep your items dry and safe. However, the backpack is not machine-washable. To clean it, you can simply wipe it down with a damp cloth.