Video: Highlights from #POGBACK campaign

Paul Pogba's much-celebrated transfer to Manchester United from Juventus has smashed two records on the club's social media accounts in less than a week, as well as on ManUtd.com. 

Our photo of Pogba wearing the 2016/17 home adidas shirt with the caption “Home” is now @ManUtd’s most retweeted post of all time, with 89.2K followers sharing it at the time of writing.

The same image of the 23-year-old in United’s new red jersey has also become the club’s most popular Instagram post ever after it earned 637K likes. That is more than the previous record holder, which was a photo of Zlatan Ibrahimovic celebrating his winner in the FA Community Shield at Wembley Stadium.

Ibrahimovic had previously held that same Instagram record with an image of him holding aloft his Reds shirt on 1 July, the day he signed his contract at the Aon Training Complex.

Pogba’s return to United also had an impressive impact away from social media, with the announcement that he would undergo a medical at the club becoming ManUtd.com’s most-read story in history. That title was previously held by Louis van Gaal’s heartfelt statement to fans following his departure in May.

The video in the player above showcases some of the highlights from the #POGBACK campaign, including the short film that announced his arrival and the exclusive behind-the-scenes footage of his first day back at the club, as well as Jesse Lingard’s own video with his fellow Academy graduate.