This project will only be funded if at least $35,000 is pledged by .
Solve the trifecta of men's underwear problems: The Lifter allows you to adjust from the waistband with extreme comfort.
About this project
Eletrunks are underwear with a pouch that allow men to keep "the goods" away from their legs. With the added benefit of The Lifter, men can adjust anytime without going below the belt.
WHY? Because sometimes we have to adjust and can't always get down there without causing a scene. Now you can do what you always do with a bit a class and no one will know.
Eletrunks has three (3) key design features.
- Boxer brief cut: Reduces leg friction, a.k.a. chafing.
- The Pouch: Regulates your temperature, relieves compression, and keeps the goods away from your legs.
- The Lifter: Eliminates discomfort by allowing a slight vertical adjustment to the pouch.
Eletrunks are the brainchild of trying nearly every style of underwear while riding a motorcycle through Ecuador and Colombia and realizing that the entire market is more or less the same. Doesn't matter what fancy fabric or elastic they have, the treatment of "the goods" doesn't change much.
Eletrunks are a functional pair of underwear that can be worn comfortably from the office, to the gym, and in the streets.
MADE AND SOURCED IN THE U.S.A.! Job creation is important anywhere, might as well be right in our backyard.
Eletrunks' use Modal fabric that's soft, silky, breathable, and moisture wicking. It will make you wonder why every pair of underwear isn't this great. The overall design and look will make you more confident to go through your day like a boss.
Eletrunks prototypes are tested, proven, and out in the streets of NYC, reaching the brave souls willing to give us a try. We've received enthusiastic feedback so far which is leading us to you.
But, we need your support in going into manufacturing as the minimum order quantities are too high for us to move forward.
With your support, Eletrunks will be able to:
- Bring our revolutionary underwear to the world! :)
- Manufacture the minimum order quantity. The requirements are so high, so tell your friends!
- Secure the current provisional patent on the Lifter.
- Begin the design phase of compression leg and brief style underwear. Further plans involve bicycling chamois.
- Conduct thorough market research on men's style and comfort choices.
- Expand our marketing capabilities and reach our global citizens.
Go on, pledge to let Eletrunks elevate your lifestyle.
Hello Ladies and Gentlemen, I've been one lucky guy over the last 11 months living a life I only dreamed about while working long hours trying to find my real purpose. Apparently, that purpose is to elevate your lifestyle. Whether that be from changing how you interact in public, or, for the ladies, saving your eyes from the terrible habits of us guys.
As the video said, I spent time in South America riding a motorcycle around. This is where I found out how truly awful underwear can be. When I came back to the states I started developing the baby brothers of what you see today. With the help of close friends, my exceptional girlfriend, and a few random, but influential people, Eletrunks are nearly a thing we can all enjoy.
With your support we can make Eletrunks real and available to men everywhere.
I want to say a special thank you to the talented people who surrounded me during the creation of photos and videos. I couldn't do it without you.
- Rock Creek Productions & Jake Mosholder for providing a full production studio and creativity through the roof. Go check them out for your own commercials. http://www.rock-creek.com/
- Aaron Thomas for a great KickStarter pitch video. www.youtube.com/user/amthomas101
- Michael Clubine & Chris Winecki for expert photography and support during production of the pitch video. http://www.outeractive.com/
- Riley Fields & Tom Kruk for amazing videography.
- All the awesome models. Rick, Matt, Adam, Gregor, Mariel, Kristen, Nancy.
- Bruno Meira & FITMSA for pushing Eletrunks to go live in a hurry.
- The countless people I've consulted over the last several month to figure out whether or not Eletrunks should be real. You convinced me.
Timeline:
Let's break this down...
Risks and challenges
The Risk:
Eletrunks' biggest risk lies in the timeliness of the manufacturing process. As I’ve gone through the process on a very small level, I’m seeing trends of missed due dates. I have manufacturers lined up, ready to go as soon as the project is funded and various safeguards in place to continue pushing the manufacturers to stay on schedule.
The smaller, but significant, risk is guaranteeing the quality of each product. Because no manufacturer is used to the design of Eletrunks, we have to be extra vigilant in making sure they follow instructions. The people who have worked on prototypes are great and I believe they can handle the larger quantity, but there is still a learning curve that we both recognize. Safeguards of regular inspections are in place in order to combat any missed details.
If any issues arise along the way which could cause delay, you will be the first to know.
Learn about accountability on KickstarterFAQ
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Eletrunks are great for athletes! The soft, moisture wicking Modal is comfortable against the skin. The pouch keeps your goods away from your leg which is great for cycling, running, X training, you name it. No more discomfort or awkward readjustments in the middle of your workout. After all, these were inspired from motorcycling.
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Colors: Ninja black, Tuxedo White, and FITspiration blue. We may replace the white with either grey or red. We will send a survey in a couple weeks to see your preference.
Sizes: We use standard American pants sizes in inches.
Sm (28-30) Med (31-33) Lg (34-36) XL (38-40)
**If you are bigger or smaller we can still add sizes. We will send out a survey after we're funded to collect your sizes.**These fit both the smaller leg guys and those who have tree trunk quads. That's the joy of using Modal fabric.
The pouch fits the average man plus or minus. We've had several 'sizes' test Eletrunks and the design allows for flexibility and comfort no matter what.