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Holy shit, the new Sprite ad campaign (self.GamerGhazi)

ChocolateMilkStuntRaallergic to peaches が 投稿

https://twitter.com/louisemcsharry/status/760458743079374852

I'm speechless. What. The. Hell. I can't imagine how anyone thought this is a good idea. #BrutallyRefreshing, my ass.

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[–]VogonPoetryLoverWarriors of Virtue Signalling 29ポイント30ポイント  (12子コメント)

I am so confused.

How is this supposed to make me want a soda? Even ignoring the awful sexism...what does any of this have to do with the product?

[–]dog_obgyn 18ポイント19ポイント  (1子コメント)

Bro, Sprite is just being a Bro with you and talking about just being brutally honest Bro gossip about chicks. Don't you want to share a branded Sprite soft drink with your Bro, Sprite?

[–]Admiralbiatch2I did nothing wrong and I won't do it again 10ポイント11ポイント  (0子コメント)

Here's the problem with Sprite or any product trying to be "My bro", it's a product, not my bro.

[–]noirthesable 4ポイント5ポイント  (2子コメント)

The original campaign was "encouraging people across the country to be brutally honest and share their refreshing truth," so I'm guessing it was something about furthering individuality? That's kind of been Coke's thing for a while. There were a couple videos about it, but it doesn't look like it was a major campaign (or hasn't taken off yet).

[–]MyCoolWhiteLies 5ポイント6ポイント  (0子コメント)

Are these user submitted lines or something? I just don't really get what any of this is supposed to be. It just kind of reminds me of when Mountain Dew had users submit and vote on names for their new flavor and "Hitler Did Nothing Wrong" was at the top.

[–]BZenMojo 0ポイント1ポイント  (0子コメント)

But coke has song lyrics and words of encouragement. Sprite's just an asshole.

[–]sansordhinn☠STEM Turncoat☠ 2ポイント3ポイント  (3子コメント)

Advertising generally doesn't try to convince you that a product is good. Ads are inspirational; they try to convince you that this is what a certain kind of person is into, this is what these people deserve, and you want to prove to yourself that you're that kind of person, so you buy it.

Consider the typical beer ad: conventionally beautiful young people partying on the beach, guy opens a can, a big-breasted blonde comes over. I (the target audience of the ad) know perfectly well that no blondes shall come over when I open a beer. I am middle-aged, and fat, and I don't like parties anyway and don't really want to interact with people—but deep down I am like these people, if it weren't for my dayjob and my family and my bad knee… I spend every night on Netflix but I could go to a gym if I wanted to, and I'd be a total badass, I could totally get some killer abs, and then I'd finally enjoy the unending stress-free orgies that people surely must be having somewhere. And this kind of person drinks beer. So, by buying beer, I convince myself that I'm one of them. If I don't feel convinced (spoiler: we never are), I can always buy more stuff.

Now look at the Sprite ads. Can you see what sort of identity it's projecting? Kids who want to associate with being that edgy will now buy Sprite. Now apply the same rationale to Donald Trump…

[–]CuteCatGirl_Social Justice Walrus 1ポイント2ポイント  (1子コメント)

I'll drink Dr. Pepper instead I guess.

Or not...

[–]SMUT_ADDICTLiterally Why 2ポイント3ポイント  (0子コメント)

'Manly calories'

[–]bokogangnam 0ポイント1ポイント  (0子コメント)

I think you can understand all of this and still question the ad's effectiveness. It's obvious why an advertisement featuring young attractive people being cool would sell cola. Some random out of context put-downs less so.

[–]Nervousaboutposting 1ポイント2ポイント  (1子コメント)

Yeah, I don't get it either. Even at trying to be brotacularly sexist, it's screwing up its "jokes".

The Michaelangelo one especially baffles me. Isn't he known for one ceiling?

[–]BZenMojo 0ポイント1ポイント  (0子コメント)

She's apparently seen two. Coincidentally, one was her visit to the Sistine.

[–]tibby_throwaway 1ポイント2ポイント  (0子コメント)

Sprite pretty consistently has the worst ad campaigns of any major corporate product I can think of. It's kind of insane that a product owned by Coca Cola, pretty much the Kings of good advertising, can so consistently fuck up.

[–]akestralunspellable surname 11ポイント12ポイント  (0子コメント)

Pfft. Doesn't even make any sense: Michelangelo is famous for one (1) ceiling. More cogent to the point I think they are trying to make ("she" has some large amount of sex, and that's... a thing "she" does?) would be "Studied male anatomy more closely than Michelangelo." Cause, you know, he's famous for his mastery of the male form (and only the male form, his women, especially on the Sistine Chapel, just look like lumpy dudes with beasts painted on.)

[–]chewinchawingumTrump: an orange carpet stapled to a copy of The Turner Diaries 5ポイント6ポイント  (0子コメント)

More context: http://www.shemazing.net/sprite-ad-backlash-shes-seen-more-ceilings-than-michelangelo/

(Couldn't find this on other sources.)

[–]Archchancellor 4ポイント5ポイント  (0子コメント)

The stupid...it burns...so much.

Way to go, Sprite. You dumb fuckers.

[–]sibeerian 6ポイント7ポイント  (1子コメント)

It's an ever escalating war between a society with improving sensitivity to social justice issues, and marketers knowing very well that 'edgy' works.

There were some horribly blatant sexist commercials in the 70s and 80s, and those are gone. But the sexism has moved on to porn entering the mainstream, and more extreme body ideals. So IMO we're still at the same kind of equilibrium, its not really better, just different.

If the marketers get their way, expect more 'edgy' references to blowjobs, anal sex, and that sort of thing in the future. High-five your bro while drinking Sprite after getting/achieving/extracting that from your 'female'.

[–]CinnarenScrappy Junk Witch 0ポイント1ポイント  (0子コメント)

extracting that from your female

Ugh, that got too real. I hate that people see sex as a trade instead ofa shared experience. It seems so unhealthy to view it as give-and-take. It's not a fucking currency.

[–]grandpoobahwhurlderQueer Socialist Party Pooper 2ポイント3ポイント  (3子コメント)

I doubt it'll have that much impact, but I'm sure PepsiCo's happy.

[–]Admiralbiatch2I did nothing wrong and I won't do it again 0ポイント1ポイント  (2子コメント)

"Sierra Mist: Like Sprite, but we don't make bad jokes"

[–]ItsTheDC 0ポイント1ポイント  (1子コメント)

Do they even make Sierra Mist anymore? I can't remember the last time I've seen that stuff.

EDIT: According to Wiki, it just got rebranded as Mist Twst [sic] this year.

[–]Admiralbiatch2I did nothing wrong and I won't do it again 0ポイント1ポイント  (0子コメント)

I never knew that. I guess I go to un-updated restaurants then. :|

[–]GreyWardenThorgaSocialJusticeZordon 2ポイント3ポイント  (1子コメント)

...What what?

[–]GreyWardenThorgaSocialJusticeZordon 3ポイント4ポイント  (0子コメント)

Like is the Sprite Zero a girl Sprite that the regular Sprite just bedded? And she's... seeing his ceiling?

I don't even get it.

[–]WizeOaldOwlSocial Justice Wigglytuff 5ポイント6ポイント  (10子コメント)

Excuse me while I go pour every Sprite in my fridge down the sink.

[–]hailhydrofoil 8ポイント9ポイント  (6子コメント)

That doesn't really do anything, you already paid for the Sprite.

[–]WizeOaldOwlSocial Justice Wigglytuff 8ポイント9ポイント  (5子コメント)

It's symbolic. To me. Let me have something to feel better about this trash ad.

[–]hailhydrofoil 7ポイント8ポイント  (0子コメント)

No, You shall have NOTHING and like it!!!!

[–]DankWeedHackerSJW Illuminati Officer 3ポイント4ポイント  (0子コメント)

Take a video and send it to sprite.

[–]DrecksVerwaltung 1ポイント2ポイント  (1子コメント)

Lol I thought you made fun of op, but then i saw your username.

[–]WizeOaldOwlSocial Justice Wigglytuff 1ポイント2ポイント  (0子コメント)

Not sure I follow. What about my username?

[–]SMUT_ADDICTLiterally Why 0ポイント1ポイント  (0子コメント)

Hides under WizeOaldOwl's sink

[–]Admiralbiatch2I did nothing wrong and I won't do it again 2ポイント3ポイント  (1子コメント)

Or at least give it to me. I'm thirsty. :(

[–]KumaKazooie 0ポイント1ポイント  (0子コメント)

Drink a gatorade. The bottles look like giant penises but at least it's an equal opportunity dick in the mouth.

[–]Rogue_CoffeebotShill, baby, shill! 1ポイント2ポイント  (0子コメント)

Ahhh, what brutally refreshing spite.

[–]ElephantAmore 1ポイント2ポイント  (0子コメント)

Hunting after the Mountain Dew crowd, I see.

[–]KumaKazooie 1ポイント2ポイント  (0子コメント)

Stupid. I like sprite but this ad makes me NOT want any.

[–]AnxiousSprout 0ポイント1ポイント  (0子コメント)

Ah yes, the cheeky Nando's demographic

[–]Jeep-EepThen you get paedo rats. Do you want nonce mice? 0ポイント1ポイント  (0子コメント)

Yet another reason why I don't drink sprite.

[–]AngryDM 0ポイント1ポイント  (0子コメント)

I miss a less edgy time where "Make 7up Yours!" was a very tongue in cheek thing with some clever commercial scripting.

[–]VorpalEskimo+2 against bigotry 0ポイント1ポイント  (0子コメント)

Coca-Cola as a company is pretty much distilled evil anyway.